US Consumer Marketing Director, Obesity and Related Conditions

US Consumer Marketing Director, Obesity and Related Conditions Join Amgen’s Mission of Serving Patients. Amgen has been a leader in biotechnology since 1980, advancing therapies for oncology, inflammation, general medicine, rare disease, heart disease, and obesity. As a member of the Amgen team, you will help make a lasting impact by researching, manufacturing, and delivering innovative medicines to improve patient lives. What you will do The Consumer Marketing Director will serve as the visionary leader for the consumer marketing of MariTide, a potential transformational opportunity to address obesity and related metabolic diseases. You will shape and execute the consumer vision, develop breakthrough campaigns, oversee creative and content production, build the consumer engagement ecosystem, drive digital and social activations, and lead a high‑performing consumer marketing team. Responsibilities Strategic Leadership Lead the development and execution of the US consumer marketing strategy for MariTide. Define the long‑term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels. Provide guidance on media planning, channel investment decisions, and tentpole activations. Build alignment across commercial, medical, access, analytics, and corporate affairs teams. Build the consumer marketing function and operating model needed to support launch and long‑term growth. Consumer Marketing Strategy and Execution Lead campaign development, validation, launch, and optimization. Translate consumer insights into positioning, messaging, and creative campaigns. Oversee agency partners across creative, social, media, and production. Drive creation of a differentiated consumer journey and engagement ecosystem. Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels. Digital, Social, and Consumer Ecosystem Leadership Build and scale a robust consumer engagement ecosystem. Develop and execute a best‑in‑class social media strategy. Identify and activate key cultural moments and tentpole opportunities. Champion innovative digital activations and data‑driven personalization. Evaluate emerging platforms and technologies to drive growth and engagement. Team Leadership and Talent Development Recruit, develop, coach, and retain top marketing talent. Establish clear priorities, performance expectations, and development plans. Foster a culture of innovation, accountability, collaboration, and excellence. Mentor future leaders and build succession plans. Inspire teams through launch, growth, and organizational change. Performance Monitoring and Optimization Establish KPIs, measurement frameworks, and performance dashboards. Optimize campaigns using analytics and consumer insights. Lead test‑and‑learn initiatives to improve effectiveness and efficiency. Manage budgets and ensure effective resource allocation. Travel: 30% travel associated with this position. What we expect of you Basic Qualifications Doctorate degree and 4 years of marketing or production experience, OR Master’s degree and 7 years of marketing or production experience, OR Bachelor’s degree and 9 years of marketing or production experience Preferred Qualifications Demonstrated success developing and leading consumer marketing strategies for major brands or launches. Deep expertise in direct‑to‑consumer marketing, digital engagement, and social media. Proven experience leading campaign development from insight generation through production and optimization. Demonstrated success building, leading, and developing high‑performing marketing organizations. Strong agency management experience across creative, social, digital, media, and production partners. Launch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries preferred. Obesity, metabolic disease, or chronic disease experience preferred. MBA or advanced degree preferred. What you can expect of us Competitive base salary with a Total Rewards Plan including health, dental, vision, life and disability insurance, and flexible spending accounts. Retirement and Savings Plan with generous company contributions. Discretionary annual bonus program or sales‑based incentive plan for field sales representatives. Stock‑based long‑term incentives. Time‑off plans and flexible work models where possible. Career development opportunities and a culture of collaboration. Equal Opportunity Employment Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other basis protected by applicable law. We provide reasonable accommodation for individuals with disabilities to participate in the job application, interview process, and essential job functions. #J-18808-Ljbffr