VP, Marketing

Job Description

Job Description

Who we are

Zus is a shared health data platform designed to accelerate healthcare data interoperability by providing easy-to-use patient data via API, embedded components, and direct EHR integrations. Founded in 2021 by Jonathan Bush, co-founder and former CEO of athenahealth, Zus partners with HIEs and other data networks to aggregate patient clinical history and then translates that history into user-friendly information at the point of care. Zus's mission is to catalyze healthcare's greatest inventors by maximizing the value of patient insights - so that they can build up, not around.

What we're looking for:

We are looking for a strategic, technical, and highly execution-oriented VP of Marketing to lead the next phase of our go-to-market growth.

This is a unique opportunity for a modern marketing leader who thrives at the intersection of healthcare technology, product marketing, demand generation, creative storytelling, and AI-powered operational excellence. The ideal candidate combines strategic thinking with hands-on execution and has a proven track record of scaling marketing functions within high-growth health tech or healthcare SaaS organizations.

As VP of Marketing, you will own the strategy and execution across product marketing, growth marketing, brand, events, demand generation, content, and marketing operations. You will partner closely with Sales, Product, Customer Success, and Executive Leadership to drive pipeline growth, sharpen positioning, elevate the Zus brand, and modernize our marketing systems and workflows through automation and AI.

This role will report directly to the COO (Chief Operating Officer)  and will play a critical role in shaping the future of the Zus commercial organization.

As part of our team, you will: Lead Marketing Strategy & Growth

• Partner closely with Sales leadership to optimize pipeline creation, account engagement, and GTM effectiveness
• Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption
• Own and evolve Zus’ positioning, messaging, and category narrative within the healthcare technology landscape
• Establish and track KPIs across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion

Drive Demand Generation & Revenue Marketing

• Analyze campaign performance and marketing attribution to continuously improve ROI and GTM efficiency
• Build and scale multi-channel demand generation programs across digital, field, ABM, lifecycle, partner, and content marketing
• Design campaigns that drive measurable pipeline growth and accelerate enterprise deal cycles
• Develop and optimize lead nurturing and account engagement strategies throughout the buyer journey
• Lead strategic field marketing initiatives including conferences, executive dinners, customer events, webinars, and industry activations

Own Product Marketing & Storytelling

• Translate complex healthcare data and interoperability concepts into compelling messaging and market-facing narratives
• Partner with Product and Commercial teams to launch new products, features, and strategic initiatives
• Develop sales enablement materials, customer-facing collateral, pitch decks, case studies, and thought leadership content
• Ensure consistency across brand, voice, messaging, and customer experience

Build Modern Marketing Infrastructure

• Lead marketing operations, automation, and tooling strategy across platforms such as HubSpot, Salesforce, Webflow, analytics, and AI-enabled systems
• Identify opportunities to leverage AI tools and automation to improve marketing productivity, campaign performance, personalization, reporting, and content development
• Establish scalable processes, reporting frameworks, and operational rigor to support company growth
• Bring a data-driven approach to experimentation, optimization, and resource allocation

Build & Lead a High-Performing Team

• Recruit, mentor, and develop a high-performing marketing organization over time
• Foster a culture of ownership, creativity, operational excellence, and continuous learning
• Serve as a collaborative cross-functional leader and trusted partner across the business

You're a great fit because you have:

• 8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations
• Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes
• Deep expertise across product marketing, demand generation, growth marketing, and marketing operations
• Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles
• Experience marketing technical products and translating complex concepts into clear customer value
• Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments
• Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making
• Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow, etc.)
• Enthusiasm for leveraging AI tools and workflow automation to modernize marketing operations and improve team effectiveness
• Excellent written, verbal, and executive communication skills
• Strong creative instincts with an eye for brand, storytelling, and customer experience
• Ability to operate both strategically and tactically in a fast-moving environment
  
• Ability to travel ~25% of the time to team meetings, client visits and industry conferences
• Passion for improving healthcare in the United States

Bonus points:

• Experience marketing healthcare data platforms, APIs, interoperability solutions, or infrastructure products
• Experience supporting enterprise sales organizations and complex B2B buying motions
• Familiarity with AI-enabled marketing tools, agentic workflows, and modern GTM automation platform

We will offer you…

• Competitive compensation that reflects the value you bring to the team a combination of cash and equity

• Robust benefits that include health insurance, wellness benefits, 401k with a match, unlimited PTO

• Opportunity to work alongside a passionate team that is determined to help change the world (and have fun doing it)

Please Note: Research shows that candidates from underrepresented backgrounds often don’t apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren’t looking for someone who checks each box on a page; we’re looking for active learners and people who care about disrupting the current healthcare system with their unique experiences.

We do not conduct interviews by text nor will we send you a job offer unless you've interviewed with multiple people, including the Director of People & Talent, over video interviews. Job scams do exist so please be careful with your personal information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.