Digital Marketing Manager

Digital Marketing Manager

The Digital Marketing Manager plays a critical role in supporting a $40M direct-to-consumer window & door company branch serving all of North Texas. This position will help lead a growing marketing organization designed to compete with the best direct-to-consumer marketers in the nation—backed by the strength and stability of a 100-year-old American manufacturing brand.

This is a highly visible and impactful role that requires a self-motivated, innovative, and results-oriented professional. The Dallas-Fort Worth (DFW) branch functions as a test market where new digital strategies are developed, refined, and scaled across the broader company network. The successful candidate will be values-driven, technically adept, and passionate about driving measurable growth through digital channels.

This is an exceptional opportunity for someone who thrives in a fast-paced, entrepreneurial environment and is eager to make a significant contribution to a nationally respected brand.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive inbound and outbound marketing campaigns focused on building a best-in-class digital lead generation engine.
• Partner closely with branch leadership and the sales organization to align marketing strategies with operational goals and revenue objectives.
• Lead the shift from traditional brand marketing toward measurable consumer demand generation and digital performance marketing.

Digital Marketing Execution

• Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid digital advertising channels.
• Oversee and continually optimize the company website and landing pages to drive engagement, conversion, and organic growth.
• Manage external partners and agencies to ensure consistent execution, brand integrity, and performance accountability.
• Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to leadership.
• Optimize conversion rates through testing, user experience improvements, and funnel optimization.

Technical Marketing Operations

• Own and maintain all digital infrastructure and marketing technology systems, including CRM, call center lead processing, and integrations.
• Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across marketing and sales teams.
• Support development of content and creative assets, ensuring brand consistency across all channels.
• Oversee approximately $3M in annual marketing budget allocations and performance reporting.

Cross-Functional Collaboration

• Serve as the primary liaison between marketing, sales operations, and external vendors.
• Communicate results, insights, and recommendations through regular reporting and executive presentations.
• Champion brand integrity and consistency across all digital and customer-facing platforms.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, or related field. 5+ years of progressive experience in digital marketing management with a strong emphasis on lead generation, technical marketing, and performance optimization.

Demonstrated success managing large-scale digital advertising budgets ($3M+). Advanced understanding of Google's digital marketing ecosystem (Ads, Analytics, Tag Manager, Search Console, etc.).

Proficiency with CRM and marketing automation platforms; experience integrating data across systems.

Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing pages.

Prior agency or multi-channel B2C marketing experience preferred.

Strong analytical mindset with proven ability to turn data into actionable strategies. Excellent communication and leadership skills with the ability to influence across departments.

What We Offer

Competitive salary and benefits package.

Hands-on experience with marketing technology and data.

Opportunities for career growth and professional development.

A collaborative and innovative team culture