Integrated Campaign Manager

Integrated Campaign Manager

The Integrated Campaign Manager is a senior business-owning campaign leader responsible for driving pipeline and revenue across Avetta's Client and Supplier segments. This role owns the strategy, execution, and performance of integrated marketing programs that improve demand creation, lead progression, and funnel conversion across the full buyer and customer lifecycle.

This person partners closely with Product Marketing, Marketing Operations, Digital, Sales, SDRs, and regional stakeholders to bring campaigns to market, optimize performance, and translate insights into action. Success in this role is defined by business impact, strong cross-functional leadership, and the ability to turn strategy into measurable results.

Essential duties and responsibilities include:

• Own integrated campaign strategy and execution for the Client and Supplier segments.
• Build and manage multi-channel campaign plans across email, paid media, nurture, web, and sales-supported programs.
• Align campaigns to segment priorities, pipeline goals, and revenue objectives.
• Identify content, program, and journey gaps that limit performance and partner cross-functionally to close them.

• Drive measurable contribution to sourced pipeline, influenced pipeline, lead progression, and conversion.
• Monitor campaign performance and make optimization recommendations across targeting, messaging, offers, sequencing, and channels.
• Partner with Marketing Operations and Analytics to ensure campaigns are measurable, well tracked, and tied to business outcomes.
• Deliver clear performance updates, insights, and recommendations to senior leadership.

• Lead campaign execution across Product Marketing, Marketing Ops, Digital, Sales, SDRs, regional teams, and external partners.
• Maintain campaign plans, timelines, milestones, and dependencies in Wrike.
• Ensure campaign launches are coordinated, on time, and aligned to business priorities.
• Influence stakeholders and drive decisions that improve campaign performance and execution speed.

• Oversee always-on programs within the Client and Supplier segments, including nurtures, retargeting, and sales-support messaging.
• Continuously improve customer and prospect engagement through testing, segmentation, and lifecycle optimization.
• Ensure regional and audience variations are incorporated where needed without losing strategic consistency.

Ideal experience, education, and training includes:

• 5 to 8 years of experience in demand generation, integrated campaigns, or B2B marketing.
• Proven success owning campaign strategy and performance tied to pipeline and revenue outcomes.
• Experience managing complex, cross-functional marketing programs with multiple stakeholders.
• Strong analytical skills and ability to use data to diagnose issues, identify opportunities, and improve results.
• Experience with marketing automation and CRM platforms such as Marketo, 6sense and Salesforce.
• Experience across multi-channel campaign execution including ABM, email, paid media, nurture, digital, and sales enablement.
• Strong project leadership, prioritization, and communication skills.
• Experience in B2B marketing with complex buying cycles and multiple personas.
• Experience supporting both acquisition and customer growth motions.
• Familiarity with global campaign execution and regional adaptation.
• Experience managing agencies or external partners.
• Comfort using AI-enabled tools to improve campaign execution, testing, and analysis.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in marketing automation, analytics, or digital marketing are a plus.

Avetta is an equal opportunity employer and values diversity. We encourage individuals from all backgrounds and experiences to apply.