VP of Growth & Customer Experience - 62616619658

VP of Growth & Customer Experience

Location: Remote Reports To: COO

About the Company

We are a rapidly growing U.S.-based precision medicine and longevity company helping men and women optimize their health through personalized care, advanced diagnostics, hormone optimization, metabolic health, weight management, and evidence-based treatment plans.

Our mission is to help people feel better, live longer, and take control of their health through exceptional clinical care, technology, and an outstanding customer experience.

We're building a category-defining healthcare company and are looking for an entrepreneurial growth leader to help scale our next chapter.

The Opportunity

We're looking for a strategic, data-driven growth leader to own our customer growth engine from first touch through long-term retention.

This isn't a traditional marketing role.

You'll own acquisition strategy, agency management, conversion optimization, customer experience, lifecycle marketing, growth analytics, experimentation, AI initiatives, and revenue growth.

You'll work directly with executive leadership to identify opportunities, prioritize initiatives, and build scalable systems that improve customer acquisition, increase lifetime value, and drive profitable growth.

If you love solving complex problems, testing new ideas, and building high-growth businesses, we'd love to meet you.

What You'll Own

Growth Strategy

• Develop and execute the company's growth strategy across the full customer lifecycle.
• Build scalable customer acquisition programs.
• Prioritize initiatives that maximize profitable growth.
• Partner with executive leadership on quarterly and annual growth planning.

Performance Marketing & Agency Management

Own the performance of all customer acquisition efforts, including Meta, Google, influencer marketing, affiliate marketing, email & SMS, SEO, Amazon, TikTok, Reddit, Snapchat, and emerging acquisition channels.

• Manage external agencies and partners to ensure they are aligned, accountable, and delivering measurable results.
• Develop budgets, evaluate performance, and continuously optimize return on marketing investment.

Conversion Rate Optimization (CRO)

Increase conversion before increasing spend. Lead ongoing optimization across landing pages, website, quiz funnels, lab purchase flow, checkout experience, async onboarding, customer onboarding, and subscription enrollment.

• Establish a disciplined testing culture through A/B testing, experimentation, analytics, and continuous iteration.

Customer Experience & Lifecycle Marketing

Own the customer journey from first impression through long-term retention. Develop and optimize onboarding experiences, email marketing, SMS journeys, remarketing campaigns, abandoned cart recovery, refill reminders, subscription retention, win-back campaigns, and cross-sell and upsell programs.

• Identify opportunities to increase customer lifetime value while improving the overall patient experience.

AI & Automation

Help transform the business into a more scalable, technology-enabled organization. Lead initiatives involving AI-driven lead nurturing, automated customer communications, personalized marketing, lead recovery, customer support automation, and async customer acquisition.

Analytics & Executive Reporting

Build a data-driven growth organization. Own executive reporting around Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Return on Ad Spend (ROAS), funnel conversion, retention, revenue by channel, marketing efficiency, and customer acquisition trends.

• Create dashboards that help leadership make faster, smarter decisions.

Cross-Functional Leadership

Partner closely with Executive Leadership, Finance, Product, Technology, Clinical Operations, Research, and Customer Experience to ensure growth initiatives are aligned across the organization and executed with excellence.

What Success Looks Like

Within your first 12 months, you'll help us:

• Increase conversion rates across every stage of the customer journey.
• Reduce customer acquisition costs while improving marketing efficiency.
• Improve retention and customer lifetime value.
• Launch and optimize new acquisition channels.
• Build scalable asynchronous customer acquisition funnels.
• Implement AI-powered customer engagement initiatives.
• Create a best-in-class growth reporting framework.
• Increase revenue without proportional increases in operating expense.

We're Looking For Someone Who...

• Has successfully scaled a high-growth consumer, healthcare, SaaS, or e-commerce business.
• Is equally comfortable discussing strategy and diving into analytics.
• Loves experimentation and continuous optimization.
• Has deep experience with digital marketing and conversion optimization.
• Knows how to manage agencies while holding them accountable for results.
• Understands customer psychology and how to build exceptional customer experiences.
• Can prioritize effectively and keep multiple high-impact initiatives moving.
• Thrives in a fast-paced, entrepreneurial environment.

Qualifications

• 8+ years of experience leading growth, marketing, customer acquisition, or customer experience.
• Experience managing multi-million-dollar marketing budgets.
• Deep understanding of paid media, lifecycle marketing, CRO, and analytics.
• Strong analytical and financial mindset.
• Experience building dashboards and using data to drive decisions.
• Proven ability to lead cross-functional teams and external partners.
• Healthcare, telehealth, subscription, or consumer technology experience is preferred.

Why Join Us?

This is an opportunity to build—not just manage.

You'll have meaningful ownership over one of the most important functions in the company, work directly with executive leadership, and help shape the future of a rapidly growing healthcare business.

If you're excited by the idea of building a world-class growth engine, we'd love to hear from you.