Marketing Specialist

Marketing SpecialistUSA Industries, LLC. (USAI) is an ISO 9001:2015 certified, American manufacturer. USAI exists to rapidly deliver essential products and innovative solutions to its customers. The company specializes in the design, production, and supply of Piping Isolation & Testing Products, Flow Measurement Products, Heat Exchanger Tools, and Tube Plugs. Our products are critical to safe and effective construction, maintenance, and repair of piping systems and heat transfer equipment found in refineries, petrochemical and chemical plants, power plants, and other industrial processing and commercial facilities throughout the world. We support our customers 24/7/365 during their construction projects, turnarounds, shutdowns, routine maintenance, and emergency repairs. USA Industries boasts an established product line, multiple patents, in-house engineering/design, state-of-the-art machines, and unrivaled customer service.At USA Industries, we believe an accountable workplace is built upon a foundation of trust. We support one another and value open, honest communication. We meet the needs of each other and our customers through collaboration and creative solutions.USAI differentiates itself as a leading designer, manufacturer, and supplier through the innovation, responsiveness, and professionalism of its employees. At USAI, each employee brings unique ideas and experiences to the organization while gaining new, valuable knowledge and skillsets. Every individual at USAI is an integral part of a unified team, focused on continuous growth of the organization under its mission, vision, and values.Job Summary: We are seeking a detail-oriented Marketing Specialist to support our marketing department's day-to-day operations. This role is responsible for maintaining the accuracy and integrity of our Salesforce database, supporting digital advertising administration, and assisting with content generation, particularly across Facebook, LinkedIn, and Instagram. You will work under the direction of the Marketing Manager executing assigned tasks and helping ensure our marketing campaigns reach the right targets, prospects, and customers.This is an execution focused, support role; however, there's a real opportunity to contribute to how marketing campaigns and strategies come together day-to-day. The core of the role is being the reliable hands-on support that keeps our systems clean, our campaigns properly targeted and managed, and our content and events calendar moving.Job Duties and ResponsibilitiesCore ValuesEmbrace and exemplify the company's core values of Trust, Support, Communication, Collaboration, and Creative Solutions.Salesforce / DataClean, organize, and maintain the Salesforce database on an ongoing basis, including deduplication, data entry corrections, and record standardization.Ensure Salesforce data accuracy so digital marketing campaigns properly target the correct segments, prospects, and customers.Build and maintain segmented lists and audience groupings within Salesforce to support campaign targeting.Assist with importing new leads and list uploads from trade shows and events.Run basic reports on lead status, campaign attribution, or database health as requested.Digital AdvertisingAssist with digital advertising administration, including campaign setup support, monitoring, reporting, and basic optimizations as directed.Social Media / ContentSupport organic and paid social media efforts across Facebook, LinkedIn, and Instagram, including post drafting, scheduling, community engagement, and basic paid campaign administration.Monitor social channels for comments, messages, and mentions, flagging anything needing a response.Organize photo and video assets for use in social media posts, and repurpose existing content, such as spec sheets or marketing collateral, into effective social posts.Assist with copywriting and content support for campaigns as assigned, following established brand guidelines and messaging direction provided by your manager.Vendor / Event CoordinationServe as the primary administrative point of contact for outside vendors, ensuring all marketing materials and collateral are produced, delivered, and accounted for.Maintain a shared event calendar tracking upcoming events, deadlines, and vendor deliverables.Coordinate event scheduling and logistics, including shipping trade show materials to and from event venues.Reporting / GeneralTrack and report on basic campaign metrics (open rates, click through rates, engagement) as requested to support decision making.Assist with administrative and logistical tasks related to marketing projects, trade shows, and events as assigned.Perform other duties and tasks as assigned by your manager, supervisor, or company officer.QualificationsEducationBS / BA in Marketing, Communications, or equivalent work experience.Work Experience1-3 of experience in a Marketing position.Strong foundational knowledge of marketing concepts, including social media, digital advertising, and content marketing.Strong attention to detail and comfort working with data, spreadsheets, and CRM systems (Salesforce experience a plus but not required).Familiarity with social media platforms (Facebook, LinkedIn, Instagram) from a personal or coursework/internship perspective, with an interest in learning the business side of social marketing.Basic proficiency in Microsoft Office (Excel, Word, PowerPoint); familiarity with Adobe Creative Suite, Canva, or similar design tools is a plus.Strong written communication skills, with the ability to draft clear, on-brand copy for social posts and marketing materials.Highly organized, with the ability to manage multiple ongoing tasks, meet deadlines, and follow through on assigned responsibilities.Eager to learn, coachable, and comfortable asking questions in a fast-paced environment.Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).Physical RequirementsGood visual acuity to process reports and review drawings, designs, or blueprints.Ability to sit at a desk for extended periods.