Marketing Analyst

Market Research Specialist

The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.

Responsibilities:

• Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help bank conduct research designed to inform business and marketing strategies
• Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights
• Partner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development of a powerful research agenda that will guide strategy
• Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action
• Periodically perform data pulls and ad-hoc analyses to inform key business decisions
• Contribute and continually update your knowledge of evidence-based marketing to refine bank's brand strategy and measurement approaches

Basic Qualifications:

• Bachelor's Degree or military experience.
• At least 4 years of experience in a primary market research role on either the supplier side or client side

Preferred Qualifications:

• At least 6 years of experience in a primary market research role on either the supplier side or client side.
• Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry
• Subject matter expertise in B2B and B2C technology
• At least 2 years of experience in a primary market research role managing an on-going tracking study
• At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
• At least 3 years in a "client" facing consultative role (supplier or internal)
• At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
• Basic knowledge of database management systems

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.