Sr Dir. Product Marketing

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

Senior Director, Product Marketing – Workforce Management Platform

Build the Platform That Powers the Frontline

UKG is one of the largest and most trusted workforce technology companies in the world. Tens of millions of workers rely on our technology every day.

We are at a pivotal inflection point.

Our Workforce Management (WFM) business is evolving from a market-leading solution suite into a unified, AI-powered enterprise platform — one built on rich operational data, deep vertical expertise, and mission-critical workflows.

We are seeking a senior product marketing leader to help shape how this platform is positioned, packaged, and brought to market.

This role reports to the WFM General Manager and plays a critical leadership role in defining how we tell our platform story and monetize innovation in the AI era.

The Opportunity

This is a highly visible senior leadership role at the center of platform positioning and go-to-market strategy.

You will:

• Lead the repositioning of Workforce Management from product suite to unified platform narrative

• Develop differentiated vertical stories that articulate how UKG powers the frontline

• Drive evolution of pricing and packaging to support AI-powered capabilities

• Partner closely with Product, Sales, Finance, and Marketing to align strategy and execution

This role influences portfolio direction and commercial strategy but does not own product roadmap. Success comes from strong cross-functional leadership, market insight, and disciplined execution.

What You’ll Lead:

Platform Positioning & Narrative

• Define and operationalize the Workforce Management platform positioning

• Articulate UKG’s differentiation across data, AI, workflow integration, and ecosystem value

• Ensure consistency of messaging across segments, regions, and GTM motions

• Support executive storytelling for customers, analysts, and field leadership

Verticalized Frontline Strategy

• Develop industry-specific value propositions for frontline-heavy verticals (retail, healthcare, manufacturing, hospitality, public sector)

• Translate platform capabilities into measurable business outcomes

• Refine segmentation, ICPs, and buyer personas in partnership with Product and Sales

• Equip field teams with vertical narratives that improve win rates

Pricing & Packaging Evolution

• Lead pricing and packaging strategy in partnership with Product and Finance

• Align monetization models to platform strategy and AI innovation

• Support rollout and field enablement of packaging changes

• Ensure pricing reflects differentiated value while driving adoption and expansion

Go-to-Market Leadership

• Own global GTM strategy for major WFM platform initiatives and launches

• Drive cross-functional readiness across Sales, Marketing, and Customer Success

• Establish success metrics tied to adoption, revenue impact, and competitive performance

• Strengthen sales enablement to support platform and AI-led selling motions

Organizational Leadership

• Lead and develop a high-performing product marketing team

• Establish strong operating mechanisms and performance standards

• Foster a culture of accountability, customer empathy, and insight-driven decision-making

What You Bring:

• 12–15+ years of experience in product marketing or product strategy within enterprise SaaS

• 5+ years of senior leadership experience, including managing managers

• Experience repositioning a product portfolio into a cohesive platform narrative

• Exposure to pricing and packaging strategy, ideally in platform or AI-driven environments

• Strong cross-functional leadership skills with the ability to influence without direct authority

• Executive presence and comfort working with GM-level leadership

Experience in HCM or workforce technology is helpful but not required. We welcome leaders from enterprise platform companies who are excited to apply platform thinking to a large, data-rich, mission-critical domain.

Why This Role Matters:

Workforce Management is mission-critical infrastructure for the world’s largest employers. As AI reshapes enterprise software, the way platforms are positioned and monetized is changing rapidly.

This role sits at the intersection of strategy and execution — helping define how UKG competes, grows, and leads in the next era of workforce technology.

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email View email address on click.appcast.io

The pay range for this position is $207,400 to $298,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at

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