Head of Ecommerce & Growth

Job Title: Head of eCommerce & Growth The Head of eCommerce & Growth owns the brand’s direct-to-consumer business end to end: strategy, revenue accountability, conversion rate optimization, budgeting, agency management, the customer journey, site performance, and site merchandising. You'll hold agencies and marketers accountable to specific output targets by funnel stage. You'll be supported by a full-time ecommerce operations manager, who will own the back end of the shopfiy platform. This person is responsible for keeping the store running fast and reliably, as well as, untangling the technical problems that get in the way of a great customer experience. What You’ll Own Strategy & Revenue Accountability DTC Strategy and Growth Targets: revenue, margin, and growth targets for the brand’s ecommerce business, reporting progress directly to the President. Site Experience, Merchandising & Conversion Rate Optimization Own on-site merchandising end to end : collection strategy, product sort and curation, promotional cadence, and drop sequencing on-site. This is all aligned to sell-through and margin discipline. Run a continuous CRO program: across the funnel, landing pages, PDPs, cart, checkout, and post-purchase with a real testing backlog, hypotheses tied to data, and clear win/loss criteria. Own site performance and catalog health: audit for dead flows, tracking gaps, Google Merchant Center/product feed issues, abandoned tools, and merchandising misses that are quietly leaking revenue, and fix or sequence fixes fast. Direct the technical operator's Shopify build queue: site changes, automations, integrations, data pipelines, and A/B test implementation. All the sequencing work so each week's builds unlock the next. Lifecycle, Retention & CRM Co-Own email/SMS strategy w/ Director of Marketing: from flow architecture and segmentation to campaign calendar and list growth. Improve repeat purchase rate: identifying strategies across both consumer segments (athletes and parents) Paid Media & Agency Alignment (in partnership with the Director of Marketing) Co-own agency accountability with the Director of Marketing: jointly hold the paid media agency and any freelance/contract marketers to blended ROAS targets and CAC benchmarks tied to actual customer LTV. While you are not the day-to-day agency owner; you align on strategy and targets and bring the DTC data view to that evaluation. Align with the Director of Marketing on output targets: by funnel stage for every agency and creator relationship defined number of top-of-funnel and bottom-of-funnel assets per collection, with deadlines and a performance bar each asset must clear. Bring conversion, LTV, and margin data into that partnership so paid strategy and targets are grounded in what's actually happening on-site, not just top-of-funnel metrics. What You Bring Required 8+ years in ecommerce/growth leadership at a DTC or omnichannel consumer brand, with direct ownership of a revenue number, ideally on Shopify or Shopify Plus. Proven CRO capabilities: you can read GA4 and site data, form a hypothesis, prioritize a testing backlog, and ship not just report on conversion rate. Hands‑on lifecycle/CRM experience in Klaviyo, Attentive, or a comparable ESP/SMS platform, including flow design and segmentation strategy. A track record setting and holding paid media agencies or performance marketers to hard ROAS/CAC targets — whether as the direct owner or as a close strategic partner to whoever owns the agency relationship. Comfort building and defending bottoms‑up revenue-impact math from a company's own data, not industry benchmarks. Experience directing technical or engineering resources (in‑house, agency, or freelance) Experience in standing up an app and loyalty program. Ability to work in a fast pace environment with an entrepreneurial mindset. Nice to Have Experience in youth, family, sports, or licensed‑apparel categories. Experience standing up or scaling a loyalty/membership program. Fluency with modern AI tools as part of daily workflow. Salary: $150,000-$200,000 #J-18808-Ljbffr SBH Fashion