Associate Creative Director of Copy

Associate Creative Director of Copy

The Associate Creative Director of Copy will be the strategic authority on brand voice, messaging, and storytelling across a multi-brand portfolio. This leader will drive the development of compelling, insight-driven content that strengthens brand differentiation, deepens customer engagement, and delivers measurable business impact. Partnering closely with senior leadership and cross-functional teams, this role will lead the creation of integrated, multi-channel campaigns and oversee the full content ecosystemfrom brand campaigns to product storytelling and customer lifecycle communications. Additionally, this role will ensure all messaging is consistent, culturally relevant, and optimized for performance across platforms. In addition to leading and mentoring a team of copywriters, this role will establish best-in-class editorial standards, drive operational excellence, and leverage data, customer insights, and emerging trends to continuously elevate creative output and effectiveness.

Core Functions

• Leadership & Team Development
• Creative Strategy & Campaign Development
• Brand Voice & Editorial Governance
• Customer & Content Strategy
• Product & Commerce Copy Leadership
• Digital, Social & Innovation Leadership
• Data-Driven Performance & Optimization
• Cross-Functional Collaboration & Stakeholder Influence
• Agency & External Partner Management
• Operational Excellence & Compliance

Qualifications & Requirements

• Education and Experience
• Required Licenses
• Skills, Abilities, and Knowledge

Travel

Occasional travel may be required.

Competencies

• Action Oriented
• Being Resilient
• Brand & Business Acumen
• Cross Functional Collaboration
• Manages Ambiguity
• Situational Adaptability
• Thought Leadership

Supervisor Responsibilities

Manager+: Plans, organizes, evaluates, and directs the employees within the department function. Has direct reports.

Physical Requirements

This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

This position is subject to the following physical activities: talking, hearing, standing, walking, reaching, and the use of hands to handle or feel.

Visual Acuity

The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

This position operates in a professional hybrid office environment. This role routinely uses standard office equipment.

Perks That Go the Extra Mile : At RealTruck, we take care of our peoplebecause they drive our success. Enjoy great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match (eligible the first of the month after you start). Need balance? We've got wellbeing days and parental leave. Want to grow? Take advantage of educational reimbursement. Plus, earn referral bonuses and score exclusive employee discounts on RealTruck products. Great benefits. Great people. Even better careers.

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep, Bronco and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate from 35+ facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company's omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.