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Anthropologie Marketing Analyst

Urban Outfitters , Inc.

Marketing Analytics AnalystAnthropologie is seeking a detail-oriented and data-savvy Analyst to join our Marketing Analytics team. In this role, you'll serve as the go-to analytics partner, responsible for building dashboards, crafting new views of performance data, and translating marketing activity into actionable insights.You'll work cross-functionally with channel leads, media strategists, and senior stakeholders to help them understand marketing effectiveness and drive data-informed decisions. This role is ideal for someone who thrives at the intersection of digital marketing and analytics, with a passion for clear visual communication and the curiosity to dig into data when something looks off and instinctively asks "why" a number moves, not just "what" moved.Role ResponsibilitiesDesign, build, and maintain performance dashboards and scorecards using data visualization platformsPartner with digital marketing leads (e.g., Paid Search, Paid Social, CRM, Affiliate, SEO) to create custom reports and visualizationsRespond to ad hoc data requests with agility, producing clear, structured output that guides business actionContinuously enhance reporting frameworks to reflect evolving business priorities, KPIs, or marketing strategiesAnalyze multi-channel marketing performance to surface trends, anomalies, and opportunities for optimizationCollaborate with data engineering or analytics teams to ensure data accuracy, availability, and scalabilityTranslate complex data into simple, clear narratives tailored to technical and non-technical audiencesIdentify gaps or limitations in existing data sets and recommend solutionsRole Qualifications2–4+ years of experience in marketing analytics, business intelligence, or a related fieldProficiency with Qlik or a comparable BI tool (Tableau, Looker, Power BI), with the ability to ramp up quickly on new toolingProficient SQL skills strongly preferred; experience with Snowflake a plusFamiliarity with digital marketing KPIs across channels (ROAS, CAC, CVR, AOV, etc.)Experience working with data from platforms like GA4, CM360, Facebook Ads Manager, or Salesforce Marketing Cloud preferredStrong communication and collaboration skills — ability to turn business questions into reporting solutions and ambiguous requests into structured analysisA sharp eye for detail and a love of clean, intuitive data visualizationsThe PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Vacancy posted 2 days ago
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