Digital Marketing Manager

Job Description

Job Description

We are looking for a Digital Marketing Manager who takes initiative, thrives when busy, and can make marketing magic happen. This is not a post-and-pray role. We need someone who owns outcomes — someone who wakes up thinking about how to reach the right families at the right moment and move them to take action.

In addition to running our digital marketing channels, you will play a key role in building and nurturing our referral partner network — organizing events and cultivating relationships with other professionals who serve our ideal clients.

You will work directly with the firm’s Fractional CMO, the firm’s Founder, and the Director of Operations to design and execute a marketing engine that drives real, measurable growth. You will also bring deep expertise in artificial intelligence tools to work smarter, produce better content faster, and find opportunities others miss.

What We Offer

• Competitive base salary of $85,000 – $95,000 plus performance-based bonuses
• Health and wellness benefits (Medical, Dental, Vision, EAP, Life, 401(k) match)
• Flexible work arrangements — hybrid
• Direct access to and mentorship from firm leadership, including the Founder and Fractional CMO
• A culture that values work-life balance and genuinely cares about your personal, professional, and financial growth
• Learning and development opportunities, including access to training, workshops, and career advancement resources
• A fast-moving, supportive team where high performers are recognized and rewarded

How To Apply

• We require a completed application consisting of a resume, screening questions on Wizehire, and a detailed cover letter telling us what makes you a star player.
• If you are chosen for the next round in the interview process, we will send you a written interview to complete.
• After reading your written interview, we will choose a select few candidates to meet with in-person.
• Please do not call or visit our offices to inquire about this position! We will notify all applicants at the conclusion of our hiring process.

$85,000 - $95,000 yearly

Digital Marketing & Paid Advertising

• Plan, manage, and optimize Facebook Ads and Google Ads to consistently generate qualified estate planning leads
• Own SEO strategy and ensure our website is always fresh, technically sound, and ranking for the searches that matter most to our ideal clients
• Manage and grow our social media presence with content that informs, engages, and converts
• Track, analyze, and report on all campaign and channel performance — and use those insights to continuously optimize results

Content Creation & Brand Building

• Create high-quality legal content, including blogs, website copy, glide paths, email nurture sequences, and educational guides that build trust and drive conversions
• Lead brand-building efforts across all digital and print channels, ensuring a consistent, compelling voice that resonates with families planning their futures
• Leverage AI tools (ChatGPT, Claude, Jasper, and others) to accelerate content production, optimize ad copy, analyze performance data, and automate repetitive tasks

Seminars & Events

• Plan and execute live and virtual client seminars — from concept and promotion to logistics and post-event follow-up — that position Carolina Estate Planning as the premier estate planning resource in our market
• Organize and manage referral partner events, including workshops, appreciation dinners, and networking gatherings that strengthen relationships and drive warm introductions

Referral Pipeline & Partner Network

• Build and maintain a robust referral partner network of financial advisors, CPAs, elder law professionals, wealth managers, senior care providers, and other centers of influence who serve our ideal clients
• Develop and execute a referral marketing strategy that keeps Carolina Estate Planning top of mind with partners and generates a steady pipeline of qualified introductions
• Create partner-facing content and communications — newsletters, event invitations, resource kits — that reinforce our value and deepen relationships
• Track referral activity and partner engagement, and report on the pipeline contribution of the referral channel to firm leadership

What Success Looks Like in This Role

• Ad campaigns that consistently generate qualified leads with a measurable return on ad spend
• A growing referral partner network that delivers a reliable pipeline of warm introductions month over month
• Seminar and event seats that fill up, and attendees who convert into clients
• High-quality legal content that is SEO-optimized, reflects the expertise of our attorneys, and earns genuine trust from readers
• AI tools are integrated into the marketing workflow in ways that meaningfully save time and improve output quality
• A brand presence that is recognizable, trusted, and growing across Winston-Salem and the Durham-Chapel Hill market
• Proactive communication with leadership — you surface opportunities and flag issues before anyone has to ask

Who You Are

• You have 3+ years of hands-on digital marketing experience, ideally in a professional services, legal, or financial services environment
• You have proven, results-backed experience running paid campaigns on Facebook and Google — you can show us the numbers
• You are genuinely proficient with AI tools and use them daily to enhance your work — not just as a talking point
• You have experience building referral relationships or partner networks and understand what it takes to turn a warm connection into a consistent pipeline
• You are a strong writer who can produce compelling long-form content that is accurate, engaging, and needs minimal editing
• You have experience planning and promoting events or seminars from concept through post-event follow-up
• You are data-driven and translate analytics into smarter decisions and better results
• You thrive in fast-paced, enterprising environments and do not need someone looking over your shoulder

At Carolina Estate Planning, we don't just practice law — we make people's lives better. We've built a culture where talented people thrive. That means genuine work-life balance, open and honest feedback, and a leadership team that's invested in your personal, professional, and financial success.

Our core values:

• Integrity — We hold ourselves to the highest ethical standards, always.
• Everyone Gets Helped — Great legal work ripples outward. We show up fully for every person we encounter — client or not — because we're in the business of making people's lives better.
• 100% Accountability — We own our actions and our outcomes, no excuses. That standard applies at every level of the firm.
• Growth Mindset — We're committed to continuous learning and helping every team member reach their full potential.
• Rigor — The difference between good and exceptional lives in the details. We hold ourselves to a standard that sets us apart.