Senior Strategist

Senior Strategist

Company description CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview The Senior Strategist helps connect brand strategy to customer experience by turning insights and positioning into practical journey ideas and engagement approaches. This role is responsible for developing coherent strategic outputs with growing independence, providing meaningfully to both brand and experience work.

Responsibilities

Key Responsibilities:

• Executes strategy specific tasks with direction
• Incorporates feedback effectively into deliverables
• Senior Strategists are accountable for quality and coherence of outputs, not just production of, research and insights that inform both client deliverables and agency thought leadership.
• Translate brand positioning and messaging into journey maps, experience frameworks, and engagement ideas
• Contribute to development of strategic narratives that connect brand promise to customer reality.
• Lead drafting of experience deliverables, recommendations, and supporting materials.
• Collaborate with Creative and cross-functional teams to ensure experiences ladder back to brand intent.
• Support workshops, working sessions, and client presentations with clear strategic thinking.
• Conduct landscape analysis diving into the 4Cs company, competition, customer, and culture

Qualifications

Qualifications:

• 4–6+ years of experience in strategy, planning, or related disciplines.
• Experience in experience strategy or brand planning roles preferred.
• Strong synthesis, storytelling, and strategic thinking skills
• Strong understanding of audiences and brand fundamentals and how they navigate ecosystems; how experience changes influence behavior.
• Ability to analyze qualitative/quantitative inputs / research.
• Excellent writing, communication, and presentation skills.
• BA/BS degree required; advanced degree is a plus.
• Experience in healthcare or regulated categories preferred
• Open to non-traditional, human-centered disciplines (Anthropology, Philosophy, Sociology, Journalism, Design Strategy)

Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.