Marketing Coordinator

Marketing Coordinator

Sonoran University of Health Sciences shapes a healthier future by supporting students as they train to excel as healthcare professionals, by enhancing the health and wellbeing of our patients and communities, and by discovering effective treatments for humanity grounded in the healing power of nature. Our vision is a world that embraces the healing power of nature. Located in Tempe, Arizona, the overall environment is vibrant and dynamic, with passionate students, staff, and faculty.

As a private institution, Sonoran University is dedicated to fostering a supportive, inclusive community for all. Sonoran community members embody and promote inclusive excellence. This includes a commitment to respecting diverse perspectives and continually advancing your understanding and practices around equity, belonging, and support for all students, employees, patients, and our greater community. You will contribute to a campus culture that embraces our core values.

Reporting to the Marketing Manager, Enrollment, the Marketing Coordinator supports the execution and coordination of data-driven marketing initiatives designed to attract, engage, and convert prospective students across the recruitment funnel.

This role is highly collaborative and detail-oriented, assisting with campaign coordination, data entry, lead review, social media content scheduling, communications, and cross-functional alignment with Admissions and Student Services.

We are looking for an organized, proactive team member who enjoys working behind the scenes to keep campaigns running smoothly and is excited about connecting prospective students to meaningful career paths in natural health sciences.

This is a hybrid role requiring three days per week on-site at our Tempe, AZ campus.

Medical, dental, vision, 401K, and generous time off available. Additional benefits include free visits to our on-campus medical facilities and discounts at our natural Medicinary.

Responsibilities:

• Support the execution of enrollment marketing campaigns across digital channels.
• Coordinate timelines, assets, and deliverables to keep projects on track.
• Assist with campaign setup, QA, and overall organization.
• Perform data entry, list uploads, segmentation, and database hygiene within CRM and marketing systems.
• Review and route incoming leads to ensure proper follow-up and lifecycle management.
• Assist in tracking campaign performance metrics and compiling basic reports.
• Support A/B testing setup and documentation
• Coordinate and schedule social media content in alignment with the content calendar.
• Monitor engagement and flag opportunities or issues to the Marketing Manager.
• Support content entry and updates within the website CMS (WordPress preferred).
• Help ensure consistency and accuracy of admissions and program information across platforms.
• Help repurpose content for multiple formats (email, social, web).
• Ensure all content adheres to brand guidelines and style standards across social, web, and email channels.
• Assist with scheduling and coordinating content shoots involving faculty and students, including calendar coordination, communication with participants, and logistics support.
• Document action items and decisions from team and cross-functional meetings and distribute recaps to stakeholders.
• Maintain adherence to ADA accessibility standards, VA requirements, and accreditation guidelines.
• Organize meetings, agendas, and follow-ups for enrollment marketing initiatives.
• Collaborate with Admissions and internal stakeholders on day-to-day marketing needs.
• Provide on-site support for recruitment events, campus visits, and student ceremonies as needed, including occasional weekend or evening availability.
• Maintain and update project timelines, task lists, and status trackers for active campaigns and initiatives.

Education & Experience:

• Minimum BA degree in Marketing, Public Relations, Communications, or equivalent degree
• 1-2 years of marketing, communications, or a related role is preferred (in-house or agency); higher education or enrollment experience is a plus but not required
• Experience developing a wide breadth of traditional and digital marketing initiatives.

Knowledge, Skills & Abilities:

• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Basic understanding of digital marketing channels (email, social, web)
• Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Slate, or similar) preferred
• Comfort working with spreadsheets and data entry tasks
• Strong written and verbal communication skills
• Ability to collaborate effectively across teams
• Proactive, solution-oriented mindset with a willingness to learn
• Interest in analytics and campaign performance is a plus
• Proficiency in basic design tools such as Canva, Adobe Creative Suite; ability to produce on-brand social and web assets
• Familiarity with Google Analytics, Salesforce, Google Data Studio, and Power Bi to track and report on campaign performance metrics
• Comfortable working within brand and style guidelines to ensure consistency across all marketing touchpoints
• Openness to learning and adopting AI-assisted marketing tools and emerging technologies
• Familiarity with project management platforms; ability to manage multiple projects and initiatives simultaneously

Working Environment

This will be a local to Arizona, in-office position with flex-hybrid 3 days a week.

Extensive periods of sitting, keyboarding, and manipulating a computer mouse. Required to stand for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing and pulling of up to 25 pounds. Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Communicate to perform essential functions.

Background/Screening

All candidates offered a position at SONORAN UNIVERSITY undergo a background and drug screen prior to hire. All employees must show documentation of vaccinations or provide titer results for measles prior to first day of work (unless religious or medical exemption is on file). Employment is contingent upon satisfactory outcome of all screens required of this position.

SONORAN UNIVERSITY is an Equal Opportunity Employer committed to a diverse and inclusive workforce. We consider applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, or any other legally protected status.

SONORAN UNIVERSITY is a smoke free campus.

* Inclusive Excellence is the standard set by an organization to intentionally integrate diversity, inclusion, and equity into its organizational pursuit of excellence.

About Sonoran University:

Sonoran University of Health Sciences is a non-profit and internationally recognized higher education institution dedicated to shaping a healthier future. Guided by our mission to support students as they train to excel as healthcare professionals, enhance the health and wellbeing of our patients and communities, and discover effective treatments grounded in the healing power of nature. We uphold our core values: We shape the future, we love, we achieve excellence, we are resilient, and we do the right thing.

The University's College of Naturopathic Medicine, College of Nutrition, and School of Mental Health offer evidence-based programs designed to shape a healthier tomorrow by preparing the next generation of healthcare professionals.

To serve the University's mission, the Sage Foundation for Health supports several Community Clinics focused on providing free naturopathic medical care to local underserved communities within the Phoenix Metro area. The College of Nutrition's Virtual Center for Personalized Nutrition aims to eliminate traditional barriers to nutritional care by providing personalized and evidence-based care delivered at no cost via telehealth.

The Ric Scalzo Institute for Botanical Research is a state-of-the-art molecular biology/phytochemistry laboratory seeks to improve therapies for global health concerns by exploring traditional medicine at the cellular, molecular, and cultural level to create novel botanical solutions that support people, plants, and planet.

The University's Clinical Care branch operates two open-to-the-public clinics at the Tempe Campus. The Medical Center provides naturopathic healthcare for a wide range of patients including but not limited to; family medicine, nutrition and digestive health, mental health and well-being, dermatologic conditions, endocrine and auto-immune concerns, and acute symptoms. The Neil Riordan Center for Regenerative Medicine focuses on non-opioid solutions to pain and pain management utilizing treatments ranging from cupping and acupuncture to regenerative injection therapies. The Medicinary is the largest natural pharmacy in Arizona, offering an expansive collection of the highest quality, professional-grade supplements, herbs, and natural health products. Every purchase made at the Medicinary helps support the Sage Foundation and its mission to provide free healthcare to those in need.

Nurture your knowledge, visit sonoran.edu

Benefits:

At Sonoran University