Outside Sales Manager
Associa Northern California
TownSq is seeking a high-performing Outside Sales Manager to drive new logo acquisition through a consultative, field-based sales approach. This role is ideal for a disciplined seller who thrives in face-to-face engagement, understands complex buying committees, and can confidently challenge prospects with insight-driven conversations.
You will own the full sales cycle from territory planning and outbound prospecting to on-site presentations, executive conversations, and closed-won execution while operating within TownSq's structured sales methodology and pipeline governance standards. The job requires 60% of travel. Key Responsibilities: Revenue & Territory Ownership- Own and manage a defined geographic territory with full accountability for pipeline, forecast accuracy, and quota attainment
- Execute a structured territory plan that includes outbound prospecting, on-site meetings, events, and partner-driven opportunities
- Travel approximately 60% of the time to meet prospects, attend industry events, conduct demos, and build relationships
- Conduct in-person discovery meetings with property management leaders, operators, and decision-makers
- Deliver compelling on-site presentations and demos aligned to prospect business challenges
- Lead value-based, Challenger-style sales conversations that reframe problems and differentiate TownSq
- Navigate multi-stakeholder buying groups and guide prospects through structured decision processes
- Manage opportunities through defined pipeline stages with strong hygiene and documentation
- Maintain accurate, timely CRM updates in Salesforce (activities, notes, next steps, close plans)
- Build and maintain opportunity-level close plans, including stakeholders, decision criteria, timeline, and risks
- Participate in weekly pipeline reviews, forecast calls, and coaching sessions
- Partner closely with Marketing on regional events, campaigns, and field enablement
- Coordinate with Implementation, and Client Success to ensure clean handoffs and successful onboarding
- Represent the voice of the customer back to leadership with insights from the field
- 5+ years of B2B outside / field sales experience (SaaS or technology preferred)
- Proven success closing mid-market to enterprise deals with multi-stakeholder buying groups
- Experience owning a territory and managing a full sales cycle
- Strong comfort with in-person meetings, travel, and executive-level conversations
- CRM proficiency with Salesforce
- Valid driver's license and ability to travel extensively (60%)
- Experience selling SaaS, workflow platforms, or community-based technology
- Familiarity with Challenger, SPIN, MEDDICC, or structured sales methodologies
- Experience selling to property management companies, HOAs, or adjacent markets
- Track record of consistent quota attainment and forecast accuracy
- Consultative, insight-driven selling
- Strong executive presence and communication skills
- Excellent territory planning and time management
- High accountability and pipeline rigor
- Resilience, adaptability, and competitive drive
Vacancy posted 1 day ago
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