Marketing and Community Engagement Manager

Job Description

Job Description

Marketing Communication & Community Engagement Manager

Employment Classification: Full-time, non-exempt hourly

Hourly Rate: $27.00–$31.00 per hour

Reports To: Senior Director of Operations and Strategic Partnerships

Primary Work Site: Remote, with regular statewide travel. Office space at a VAL Learning Center may be available.

Location Requirement

Although this position is remote, the successful candidate must be able to regularly travel throughout Vermont and attend in-person meetings, events, and activities as required. Because of the frequency of in-state travel, candidates should reside in Vermont or be located close enough to reliably meet these ongoing job requirements.

Help Shape the Future of Adult Education Across Vermont

Are you a creative communications professional who enjoys telling meaningful stories, building community connections, and creating strategies that make a real impact? Vermont Adult Learning is seeking a Marketing Communication & Community Engagement Manager to elevate statewide awareness of adult education, amplify learner success stories, and connect Vermonters with opportunities that transform lives.

This is an exciting opportunity for a strategic storyteller and relationship-builder who can blend marketing expertise, community engagement, and communications leadership to advance a mission-driven organization serving learners, employers, and communities throughout Vermont.

Position Summary

Marketing Communication & Community Engagement Manager leads Vermont Adult Learning's statewide marketing, communications, learner recruitment, public awareness, and community engagement efforts within the ONE VAL model.

This role is responsible for translating Vermont Adult Learning's strategic priorities into integrated marketing, communications, learner recruitment, public awareness, and community engagement strategies that strengthen the ONE VAL brand, increase organizational visibility, and build meaningful connections with learners, employers, partners, and communities throughout Vermont.

Working in close partnership with the Senior Director of Operations and Strategic Partnerships, Executive Director, Leadership Team, Regional Directors, and program staff, Marketing Communication & Community Engagement Manager develops and implements coordinated strategies that support organizational priorities, promote learner success, strengthen community partnerships, and advance statewide awareness of adult education.

Marketing Communication & Community Engagement Manager serves as steward of Vermont Adult Learning's organizational voice, brand, and public identity, ensuring communications consistently reflect the organization's mission, strategic priorities, learner success, workforce impact, and commitment to educational equity.

In advancing ONE VAL, Marketing Communication & Community Engagement Manager promotes consistent organizational messaging across centers, strengthens statewide visibility, supports equitable access through strategic outreach and recruitment, and advances the Community Pillar by connecting learners, communities, employers, and partners throughout Vermont.

Role Relationships

Marketing Communication & Community Engagement Manager reports directly to the Senior Director of Operations and Strategic Partnerships.

The Senior Director establishes organizational priorities related to partnerships, business development, workforce initiatives, organizational visibility, and external engagement. Marketing Communication & Community Engagement Manager develops and implements marketing, communications, learner recruitment, public awareness, and community engagement strategies that advance these priorities.

The Executive Director serves as Vermont Adult Learning's primary spokesperson, policy advocate, and organizational leader. Marketing Communication & Community Engagement Manager supports these efforts by developing communications, storytelling, media relations, public awareness campaigns, and advocacy materials that strengthen Vermont Adult Learning's statewide visibility and reputation.

Marketing Communication & Community Engagement Manager collaborates closely with the Leadership Team, Regional Directors, and program staff to ensure marketing, communications, learner recruitment, and community engagement activities accurately reflect organizational priorities, learner outcomes, workforce initiatives, and the ONE VAL framework.

Marketing Communication & Community Engagement Manager partners with the Director of Data & Accountability to communicate organizational performance and impact, and with Regional Directors to coordinate statewide and regional outreach, recruitment, and community engagement efforts.

Core Responsibilities Marketing Strategy & Brand Management

• Develop and implement Vermont Adult Learning's annual marketing and communications strategy.

• Lead stewardship of the ONE VAL brand across all programs, centers, and communication channels.

• Develop and maintain organizational brand standards, messaging guidelines, logo standards, communication templates, and written style guides.

• Ensure communications reflect Vermont Adult Learning's commitment to accessibility, inclusion, educational equity, and the ONE VAL framework.

• Develop statewide marketing campaigns supporting organizational priorities.

• Coordinate development of print, digital, and promotional materials.

• Design and produce routine branded communication materials, including brochures, flyers, social media graphics, presentations, signage, event materials, digital advertisements, and other marketing collateral using established brand standards.

• Ensure consistent branding and messaging across the organization.

• Strengthen statewide recognition of Vermont Adult Learning.

Recruitment & Community Engagement

• Maintain a regular, visible presence in communities throughout Vermont by attending and representing Vermont Adult Learning at meetings, outreach activities, employer visits, conferences, and community events.

• Develop and implement statewide learner recruitment strategies.

• Coordinate outreach initiatives that increase learner inquiries and enrollment.

• Partner with Regional Directors to develop regional marketing and outreach strategies that align with the ONE VAL brand while responding to local community needs.

• Build relationships with employers, referral organizations, municipalities, educational institutions, workforce partners, libraries, and community organizations.

• Represent Vermont Adult Learning at community events, conferences, employer meetings, schools, chambers of commerce, Rotary clubs, job fairs, and partner meetings.

• Coordinate promotion of organizational events, graduation ceremonies, learner recognition activities, and community engagement opportunities.

• Support volunteer, alumni, and community engagement initiatives.

• Advance implementation of the Community Pillar by strengthening community partnerships and learner connections.

Communications & Storytelling

• Lead statewide communications strategy.

• Develop and manage the annual organizational communications and marketing calendar.

• Develop internal communication resources that support consistent implementation of ONE VAL.

• Coordinate organization-wide communications in collaboration with the Leadership Team.

• Manage Vermont Adult Learning's website and digital communications.