Customer Relationship Manager -Lifecycle Marketing

The Lip Bar is a beauty brand that exists to challenge the beauty standard by reminding our customers that they are enough through diverse imagery, affordable pricing, and easy to use products. Beyond Beauty, we're a movement built on boldness, inclusivity, and unapologetic self-expression. Our community isn't just a customer list; it's a culture. This role is your chance to build the systems and relationships that keep that community engaged, educated, and coming back. About The Role The Lip Bar is looking for a CRM Manager who lives at the intersection of beauty, pop culture, and community — someone who can turn a customer database into a living, breathing relationship. You'll own the full customer lifecycle: from the moment someone joins our list, to their first purchase, to becoming a repeat, loyal member of the TLB community. This role is equal parts strategist, storyteller, and analyst — you'll build the flows, personalize the experience, and prove it out with the numbers. If you're the person who has an opinion about the latest beauty launch AND can build a killer win-back flow AND knows why your open rate dipped 3% last Tuesday — we want to talk to you. What You’ll Own Customer Lifecycle & Retention Own the end-to-end customer lifecycle across email and SMS — welcome, onboarding, education, post-purchase, replenishment, win-back and loyalty Build and continuously optimize automated flows that increase retention and drive repeat purchase behavior Develop segmentation and personalization strategies that make every customer feel like the message was built for them Identify and act on churn signals before they become lost customers Acquisition & List Growth Drive strategies to grow our email/SMS list with high-intent, high-value subscribers Partner cross-functionally on pop-ups, landing pages and incentive strategies that convert visitors into subscribers and subscribers into customers Report on list growth, list health, and deliverability on an ongoing basis Customer Education & LTV Create lifecycle content and campaigns that educate customers on product usage, ingredients, and routines — turning first-time buyers into educated, loyal repeat customers Build strategies specifically aimed at increasing average order value and customer lifetime value Use customer data and purchase behavior to inform smarter, more relevant lifecycle moments Brief and collaborate with the Creative team to bring email and SMS campaigns to life with on-brand, culturally relevant content Leverage AI tools to accelerate copy, subject line testing, personalization, and creative assets to build campaigns without sacrificing brand look or voice Bring a design-minded eye to every campaign — layout, flow, and user experience matter as much as the message Reporting & Analytics Own CRM reporting: list growth, churn/retention rates, flow performance, campaign performance, revenue attribution Translate data into insight — and insight into action — for leadership and cross-functional partners Run consistent A/B testing across flows and campaigns to keep improving performance Cross-Functional Partnership Work closely with Creative, Marketing, Sales, and Customer Experience teams to ensure CRM strategy supports broader business goals Stay plugged into product launches, cultural moments, and community conversations to keep lifecycle marketing timely and relevant What You Bring 5+ years of experience in digital marketing , with a strong focus on CRM, lifecycle marketing, email/SMS marketing, or retention marketing Hands-on experience building flows and campaigns in platforms like Klaviyo, Attentive, or similar (Klaviyo experience strongly preferred) A genuine passion for beauty, pop culture, and community — you should already be someone who's plugged in A rare mix of design sensibility and analytical rigor — you can brief a beautiful email and read the performance data behind it Comfort using AI tools to move faster and smarter across copy, testing, and campaign development Strong cross-functional collaboration skills — you know how to work with Creative, Marketing, and Ecomm to get things done A self-starter mentality — you spot opportunities before you're asked to and move on them Comfort operating in a fast-paced, high-growth environment where priorities shift and speed matters Strong data storytelling skills — you can turn open rates and churn curves into a narrative leadership can act on #J-18808-Ljbffr The Lip Bar