Lifecycle Architect: 0-to-1 Growth for Self-Serve SaaS

About the role Rippling is one of the fastest-growing startups in the world ($0 → $17B), and we're just getting started. We're standing up a brand-new GTM motion for a rapidly growing business line within Rippling's portfolio, and we're looking for a Lifecycle Manager to own it from the ground up. In this role, you'll take full ownership of Rippling's self-serve conversion funnel: the programs, infrastructure, and experiments that turn trial users into paying customers — and paying customers into expanded, annual accounts. You'll be the connective tissue between Product, Marketing, and Sales, ensuring every signal from the funnel is acted on and every touchpoint moves a user closer to value. You're building the 0-to-1 funnel — not inheriting a playbook. That means designing the architecture within Rippling's stack, instrumenting the funnel for measurement, and running a continuous experimentation roadmap to compound gains over time. When it works, you'll see it directly on the revenue line. If you thrive in environments where you build what doesn't exist yet and measure everything you touch, this is the role for you. What you will do Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly What you will need 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies — growth marketing experience is a plus, but lifecycle depth is the foundation Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built Proven success driving lifecycle campaigns across both PLG and SLG motions — you've moved self-serve users through product-led conversion funnels and accelerated sales-led pipeline, with results to show for both; you know where the two motions hand off and have designed programs that make that handoff clean, not chaotic Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and catch data problems before they become seller complaints. Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns, not just sending blasts. Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact Demonstrated ability to work across Sales and Marketing: you understand both motions and design programs that bridge them Structured experimenter with a rigorous approach to A/B testing — hypothesis, design, significance, and iteration — with a track record of turning results into measurable impact Experience with Outreach or similar sales sequencing tools is a plus Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here . A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. #J-18808-Ljbffr Rippling