Marketing Programs Specialist, Symmetry

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

At Symmetry, we're building the future of payroll compliance technology. We have a powerful vision and an ambitious growth plan—but brilliant strategy is nothing without tactical execution. That's where you come in.

We're looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine—the person who turns strategy into shipped work across new business acquisition and client and product communications. This isn't a role about sitting in meetings or setting strategy; it's about making things happen, and making them happen faster than traditional marketing teams ever could.

You'll work hand-in-hand with two leaders: supporting the Demand Generation Manager to drive new client acquisition, and supporting the Product Marketing Manager to deliver client and product communications. And you'll do all of it as an AI-first marketer—using AI as your co-pilot in everything you touch. We believe the next generation of B2B marketers won't just use AI; they'll make it the default way they work. This role is built for exactly that person.

This is a high-impact execution role with a direct line to pipeline and revenue, offering a front-row seat to building a world-class, AI-first and B2B SaaS marketing function.

About the Team:

Symmetry's Marketing team is dedicated to building brand awareness and driving enterprise demand for our payroll compliance solutions. Our core mission is to achieve significant growth and position Symmetry as a leader in infrastructure for payroll tax compliance. We're developing a robust enterprise marketing team encompassing demand generation, product marketing, digital marketing, lifecycle marketing and analytics—built from the ground up with AI embedded in how we work.

This role reports to the CMO and works in close partnership with the Demand Gen Manager and Product Marketing Manager. You'll execute across two pillars: new business acquisition (with Demand Gen) and client and product communications (with Product Marketing), gaining broad experience across digital marketing, events, lifecycle and product communications, and AI-first operations while learning from an experienced and collaborative team.

You'll also have the opportunity to:

• Build hands-on experience with a modern, AI-augmented marketing tech stack.
• Become deeply fluent in AI tools and workflows—a skillset that will define the next decade of marketing careers.
• Gain exposure to growth strategies that connect marketing activities directly to revenue.
• Work cross-functionally with demand gen, product marketing, sales, product, and leadership—developing communication and collaboration skills that accelerate career growth.

Here's what you'll do day-to-day:

You'll grow into more ownership over campaigns and programs as you gain experience. As our Marketing Programs Specialist, you'll be the master of logistics, the keeper of the plan, and the person who proves what an AI-native marketer can do.

Supporting Demand Generation — New Business Acquisition:

• Advertising Campaigns: Coordinate LinkedIn and Google Ads campaigns targeting prospects, using AI to accelerate audience research, draft and iterate ad copy variants, analyze creative performance, and surface optimization recommendations.
• Demand Gen Campaigns & Webinars: Support the planning and execution of prospect-facing webinars and digital campaigns—registration and landing page setup, speaker coordination, Zoom management, and follow-up reporting in HubSpot—using AI to draft promotional copy, campaign briefs, and post-campaign summaries.
• Acquisition Campaign Operations: Build and maintain acquisition nurtures and lead workflows in HubSpot, using AI to personalize messaging, iterate copy, and analyze engagement.

Supporting Product Marketing — Client & Product Communications:

• Client Story Activation: Activate customer stories and case studies across channels—turning each story into campaign assets, nurtures, sales enablement materials, social content, and webinar talking points. Use AI to multiply output: one story becomes a dozen distributed assets.
• Developer Release Communications: Distribute release notes and product updates to our developer persona across the channels developers actually use (in-product, email, docs, changelog, community). Use AI to translate engineering-written notes into developer-friendly communications and draft channel-specific variants.
• Lifecycle & Customer Communications: Execute customer-facing lifecycle programs in HubSpot—onboarding nurtures, feature adoption sequences, expansion campaigns, customer newsletters—using AI to personalize at scale and identify the highest-converting moments in the journey.

Across all pillars:

• Project & Calendar Management: Maintain a unified marketing calendar spanning acquisition and client/product communications—using AI to draft status updates, flag conflicts and dependencies, and turn raw campaign data into clean reports for leadership. Keep prospect-facing and customer-facing messaging from colliding.

Here's what we're looking for:

We're looking for someone who gets a deep sense of satisfaction from a perfectly executed project—and who's genuinely excited about reshaping how marketing teams operate in the AI era. You're a natural organizer who lives by checklists and timelines.

• 3+ years in a B2B marketing role, ideally in SaaS or technology. Exposure to demand generation, lifecycle marketing, customer marketing, or developer marketing is a plus.
• Fluency with AI tools as your default way of working. You've gone beyond basic prompting—you've built custom GPTs or Claude Projects, automated workflows, or used AI tooling to solve real problems.
• Organized and detail-oriented, able to manage multiple tasks and deadlines across parallel workstreams.
• Reliable follow-through—you take ownership of your commitments.
• Clear communicator who works well with internal teams (Demand Gen, Product Marketing, Sales) and external partners—and who can adapt tone for different audiences, including technical readers like developers.
• Curiosity about how marketing influences not just net-new pipeline, but also customer retention and expansion revenue.
• Comfortable learning new tools quickly—a skill that matters more than ever as the AI tooling landscape evolves monthly.
• Experience with any of the following is a plus:
• Marketing Automation (HubSpot or similar), including lifecycle workflows and customer segmentation
• CRM (Salesforce or similar)
• Events (Zoom or other webinar platforms)
• Project Management (Notion, Asana, or similar)
• AI & Automation Tools (Claude, ChatGPT, Gumloop, Glean, or similar)
• Developer-facing communication tools (changelog platforms, dev community tools, technical documentation systems)

Our cash compensation amount for this role is targeted at $64,000/yr- $78,000/yr in Scottsdale. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. 

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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