General Manager

Job Description

Job Description

PLEASE READ BEFORE APPLYING: This is an executive leadership position at a luxury

fitness facility . The General Manager oversees the operations of a multi-faceted luxury fitness

facility spanning medical fitness, group and personal training, retail, and food & beverage .

Candidates whose experience is limited to restaurant, hotel, hospitality management, or

teaching fitness classes will not be a fit for this role.

Bilingual, fluent English and Spanish is strongly preferred.

Objective

The General Manager is the senior operations executive of WIND ATHLTX , accountable to the

Owner/CEO for the performance of the entire facility. This role owns day-to-day execution

across every business unit under one roof; fitness programming, recovery, medical fitness,

retail, and food & beverage, ensuring the 27,000 sq ft flagship operates with precision,

consistency, and excellence.

The General Manager bridges strategic leadership with operational execution: maintaining floor

standards, managing staffing accountability, owning P&L performance, and driving the weekly

KPI rhythm that keeps the organization operationally elite. The General Manager owns member

experience quality, staff performance, revenue-per-sq-ft optimization, and the operational

foundation that supports WIND ATHLTX's brand promise.

Core Responsibilities

1. Multi-Department Operations Leadership

• Direct daily operations across all business units: fitness floor, medical fitness, retail, food& beverage, front desk, and facilities
• Establish and enforce daily operational rhythms (opening procedures, peak-hour management, closing protocols)
• Ensure each department meets its revenue, service, and brand standards, and that handoffs between departments are seamless
• Manage facility maintenance, equipment upkeep, and vendor relationships; ensure the facility is always guest-ready and brand-aligned
• Maintain compliance with all health, safety, and regulatory requirements, including standards specific to medical fitness services
• Handle emergency situations and crisis management

2. Financial Performance & P&L Ownership

• Own facility P&L: revenue, payroll budgets, inventory control, and operating expenses across all departments
• Drive revenue-per-sq-ft optimization across fitness, medical fitness, retail, and F&B offerings
• Manage labor schedules to align coverage with budgeted hours and peak demand without overstaffing
• Work with the Member Experience Manager on membership retention and upsell
• Negotiate vendor and service agreements; hold vendors to SLA standards
• Control operational expenses while maintaining premium standards

3. People Leadership & Accountability

• Lead, schedule, and develop a 20+ person cross-departmental team
• Hold staff accountable to performance standards and KPIs; conduct performance reviews and coaching conversations
• Recruit and develop a pipeline of management and staff talent; create clear career pathways
• Enforce attendance, punctuality, and professional standards; manage escalations and difficult conversations
• Serve as the primary escalation point and final decision-maker for operational, member, and staff issues
• Partner with the Fitness Director on coaching quality, floor coverage during peak blocks, and programming-related operational issues

4. KPI Rhythm & Continuous Improvement

• Lead weekly KPI review meetings with the leadership team and report operational metrics to the Owner/CEO
• Track cleanliness scores, staff satisfaction, utilization rates, and revenue metrics across all departments
• Identify trends, drive corrective action, and use data to drive continuous improvement-
• Document escalations and decisions for organizational learning

Qualifications

Required:

• 5+ years of senior operations leadership in fitness, wellness, athletic training, or premium health club environments
• Proven track record managing 20+ person, multi-department teams
• Experience with P&L management, labor budgeting, and revenue optimization
• Strong knowledge of fitness industry standards and best practices
• Proficiency with scheduling software, POS systems, and operational reporting tools
• Excellent communication and conflict-resolution skills
• Ability to work flexible hours, including evenings, weekends, and holidays as needed
• Strongly Preferred: Bilingual, fluent in English and Spanish (verbal and written)

Preferred:

• Experience as GM or AGM of a luxury/premium fitness club (e.g., Equinox, Life Time, boutique flagship studios)
• Experience overseeing integrated retail and food & beverage operations within a fitness or wellness facility
• Familiarity with medical fitness services and related compliance and safety standards
• Experience with member retention strategies and operational scaling
• Experience leading organizational change and process improvement
• 4-year degree in Business Administration, Management, or equivalent experience

WIND ATHLTX is a premier performance, recovery, and longevity club based in Weston, Florida. Founded by entrepreneur Melvin Rodriguez (the executive who built Mielle Organics before its historic acquisition by P&G), the company was established on the belief that physical health, mental clarity, and purpose are interconnected assets essential for high performance in all areas of life.

The core identity of the brand centers around its motto, W.I.N.D.—"Work Is Never Done"—framing health, discipline, and personal development as an ongoing life practice rather than a short-term routine.