Senior Director, Travel PR & Integrated Communications

ABOUT TURNER

TURNER, a Shipyard brand, is an earned-first PR & social media powerhouse with a 25+ year legacy of storytelling that inspires connection and fuels brand love. We represent some of the world’s best destinations, luxury resorts, spirits, wellness, outdoor and heritage brands – continually delivering innovative communications strategies to drive editorial influence, social engagement and next generation partnerships. With a showroom and office in New York, HQ in Denver, and satellite teams in markets including Chicago, Miami, and Los Angeles, we serve as the North American agency for global and domestic brands of all sizes and deliver a multilingual, culturally fluent team to every partnership. As part of The Shipyard, TURNER’s deep storytelling expertise is combined with the agency’s performance-driven mindset – engineering bold creativity and measurable impact across the consumer journey. We prioritize personalized service within our specialty industries, leveraging the broader agency's creative, paid media, and digital capabilities to grow brands people genuinely love. Our commitment to our team is paramount - we are consistently ranked as a “best place to work,” we champion diversity and inclusivity and embrace giving back as part of our culture. We’re passionate, nimble, and always on the move. Come build what’s next with us.

SUMMARY

TURNER, a national communications firm specializing in lifestyle, travel, hospitality, spirits, wellness, and outdoor brands; is seeking a Senior Director, Integrated Communications & Public Relations in the Travel and Tourism practice. This position requires the flexibility to travel up to 20%, as needed. This hybrid role must be based in New York City, NY, Denver, CO, Chicago, IL, or Los Angeles, CA requiring two days per week in office working alongside our team. At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox. Specific responsibilities may include: Lead integrated communications strategy and execution for a large, high-profile destination account, spanning media relations, influencer programming, partnerships and brand activations Serve as the day-to-day senior client lead, building trusted relationships and bringing smart, forward-thinking counsel to every conversation Own and evolve a high-volume, always-on media relations program, setting the pace for proactive pitching, media engagement and overall performance Track, analyze and translate media results into actionable insights, using data to sharpen strategy, elevate storytelling and identify award-winning work Set a high bar for storytelling and pitching, rolling up your sleeves to edit, refine and push the team toward stronger, more compelling ideas Lead the planning and execution of media-facing moments, from deskside tours and FAM trips to press events, webinars and industry conferences Oversee the development of key materials, including media kits, newsletters, briefing docs, talking points and more, ensuring everything is sharp, strategic and on-brand Keep the account running smoothly, overseeing key deliverables like reporting, agendas and ongoing client communications Navigate complex stakeholder environments with ease, bringing together partners, collaborators and internal teams to drive integrated work forward Spot and activate timely opportunities tied to travel trends, seasonal moments and cultural conversations Lead brainstorms that don’t just check the box, but push for ideas that break through and get noticed Manage and mentor a team of 6–10, creating an environment where people feel supported, challenged and motivated to grow Partner across disciplines to ensure earned media is fully integrated with paid, social and broader marketing efforts Oversee budgets, scopes and resourcing to keep work efficient, effective and on track Play a key role in developing new business, from potential new business outreach, shaping ideas to developing and presenting work that wins Knowledge and Skills Required: 10+ years of experience in communications, with a strong foundation in travel, tourism or destination marketing A proven leader in media relations, with experience running large-scale programs and landing meaningful, top-tier coverage Deep understanding of the travel media landscape and what drives editors, producers and audiences to care Comfortable managing complexity, from multiple workstreams to large stakeholder groups, without losing sight of the details A strong writer and editor who knows how to turn a good idea into a great story Confident in front of clients, with experience presenting ideas and contributing to new business pitches Organized, proactive and solutions-oriented, someone who anticipates needs before they arise An engaged manager and mentor who invests in their team and raises the level of work around them Experienced in integrated campaigns, including partnerships, influencer work and brand activations Passionate about travel and curious about the trends shaping how people explore the world Stand Out Candidates Have: Have worked on destination campaigns tied to major events or cultural moments Bring strong relationships across travel and lifestyle media Have led media training or thought leadership programs for executives Thrive in a fast-paced agency environment and genuinely enjoy the ride Love to travel and already have your next trip planned, researched and bookmarked (we’ll probably ask about it) TURNER is an equal opportunity employer. Salary range $110,000 - $135,000. Must be authorized to work in the U.S. without the need for visa sponsorship. #J-18808-Ljbffr Turner