Staff Product Marketing Manager, QBO & Workforce Activation - Accountants

Staff Product Marketing Manager, QBO & Workforce Activation - Accountants Join to apply for the Staff Product Marketing Manager, QBO & Workforce Activation - Accountants role at Intuit. Overview Intuit's Global Business Solutions Group (GBSG) relies on Accountants—our most trusted advisors—to drive significant customer acquisition and ecosystem growth towards our GBSG customer acquisition goals across SMB and Mid‑Market segments. The mission of this Product Marketing leader is to own the end‑to‑end commercialization and GTM strategy for the core QuickBooks Online (QBO) platform and Payroll/Workforce Solutions (WFS) within the Accountant Channel. This role centers on two critical areas: 1) Platform Commercialization: Define the platform value proposition and optimize the commercial strategy (SKUs, bundles, attach); 2) Value Translation: Translate the evolving platform experience and Agentic AI benefits to drive adoption and retention. This role requires a leader who is both a master strategist (inbound PMM) and a flawless executor (outbound GTM), leading strategic initiatives to drive QBO and Payroll adoption. Responsibilities Platform Acquisition (GNS & NTTF) : Drive substantial growth in QuickBooks Online subscribers (GNS) and New‑to‑Franchise (NTTF) customers, specifically by maximizing conversion within the channel's highest‑volume workflow. This includes defining and executing on platform adoption targets. Multi‑Product Expansion & Growth : Maximize the adoption and usage of high‑value services, with a strategic focus on contributing to the growth and attachment of the Payroll/WFS portfolio for accountant‑served clients. Key metrics include QBO with Payroll attach, Payroll activation, and overall multi‑product attach lift. Purchase Path Performance : Maximize conversion by owning the end‑to‑end purchasing experience, specifically driving buy‑path conversion improvement. Friction Reduction & Trust : Successfully champion the Voice of the Accountant (VOA) to influence product roadmaps, remove major friction points, and contribute to tangible improvements in partner satisfaction metrics and sentiment. Campaign Performance : Own and execute GTM campaigns that generate a measurable commercial lift and accelerate partner adoption of key innovations such as AI agents of the QBO platform. Voice of the Accountant (VOA) & Product Advocacy (Inbound PMM) : Actively capture the Voice of the Accountant through direct feedback loops, engagement forums, and funnel analysis. Serve as the primary PMM liaison to the QBO and WFS Product Marketing and Product teams to ensure all products are built with the accountant's workflow, fiduciary duty, and trust concerns top‑of‑mind. Influence Product Roadmap : Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation, including optimizing onboarding experiences and advocating for firm‑level product controls. Platform Commercialization & Go‑to‑Market (Outbound PMM) : Position the core Platform Narrative and its associated messaging and positioning. Define the benefits and QBO & Payroll Value Props for accountant success, firm growth and client success. Own and execute the end‑to‑end GTM for core QBO platform features and all Payroll/WFS initiatives, including inbound strategy, outbound messaging, campaign delivery, and post‑launch optimization. Purchase Path Optimization : Work with PMM & Product to directly influence performance in key ecosystem growth experiences such as optimizing flow for adding a client/product, driving conversion, and increasing multi‑product attach. Campaign Leadership & Execution : Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products. Platform Experience & Change Management (Value Translation) : Translate platform evolution into clear accountant value, develop positioning around AI agents, and lead change‑management materials and communications to ensure accountant buy‑in and successful adoption of new AI‑powered experiences. Qualifications BA/BS required; MBA or equivalent work experience in a complex digital ecosystem or B2B marketing a plus. 10+ years of professional experience in marketing, specifically driving high‑volume, measurable go‑to‑market strategies within a digital channel or sales‑supported environment. Proven expertise as an inbound PMM, with significant experience successfully influencing and partnering with Product and Engineering teams to drive product change based on deep customer insight (VOA). Exceptional GTM Execution Track Record, demonstrating the ability to translate complex product capabilities into winning positioning and messaging that drives commercial results. Strong analytical capabilities, organizational navigation skills, and the ability to think strategically about complex GTM challenges and funnel optimization. Compensation Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. The expected base pay range for this position is: Bay Area, California: $158,000–213,500 Southern California: $150,500–203,500 Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Software Development #J-18808-Ljbffr Intuit