Manager, Program Activation

Job Description We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands‑on operational management, technical expertise, and team leadership. It is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation. Responsibilities Campaign Orchestration & Execution: Oversee end‑to‑end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools. Utilize data and insights to create personalized and effective customer journeys across multiple channels. Manage tactical deployment timing, quality control, and audience segmentation/targeting. Serve as a technical expert for complex campaign troubleshooting and optimization. Manage all 1:1 transactional communication. Team Leadership & Development: Lead, mentor, and develop a team of industry‑best campaign activation experts, providing guidance, support, and professional development opportunities. Foster a culture of technical excellence and continuous learning within the team. Provide technical guidance and hands‑on support for complex campaign implementations. Drive professional development and technical skill advancement across the team. Performance Analysis & Optimization: Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements. Use data and insights to inform decision‑making and optimize future marketing programs. Communicate channel performance, insights, and recommendations to senior leadership. Process Improvement and Innovation: Develop the campaign activation process and ensure it is followed. QC all tactic outputs for list and message accuracy. Provide new creative solutions to improve email, mobile and direct mail. Technology Management & Innovation: Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency. Stay current with martech industry trends and recommend technology upgrades or additions. Ensure data quality, compliance, and technical performance across all platforms. Knowledge & Skills The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands‑on operational management, technical expertise, and team leadership. It is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation. Problem solving: advanced skills in analyzing complex datasets to uncover actionable insights, anticipating challenges such as complex marketing calendars, fluctuating guest behavior, competitive market shifts, and campaign performance variability; building custom reporting, applying predictive analytics to optimize conversion rates and reduce cancellations; agility in adjusting based on real‑time performance metrics. Impact: significant impact on the business by shaping the standards and execution of consumer marketing programs that drive revenue and guest loyalty; influencing key performance indicators across the marketing funnel and contributing directly to the organization’s financial success. Leadership: strong capabilities in direct management of a team of marketing professionals; mentoring, developing team members, fostering an innovative, collaborative, high‑performing culture. Knowledge: understanding of workplace policies and procedures, familiarity with team collaboration tools and techniques. Skills: strong time management and organizational skills. Abilities: reliable and consistent attendance, punctuality, meeting deadlines, effective collaboration with colleagues, professionalism in all interactions and tasks. Requirements Bachelor\'s degree in Marketing, Business Administration, Computer Science, or a related field. 5+ years in CRM, lifecycle marketing, or marketing operations. 3+ years managing teams. Hands‑on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud. Experience with enhanced email tools; Litmus, MoveableInk, etc. Strong understanding of campaign orchestration and journey design. Excellent project management abilities, adept at handling multiple projects and priorities. Proficiency in data analysis and a data‑driven decision‑making approach to marketing. Minimum Qualifications Proven track record of developing and executing successful marketing campaigns. Exceptional leadership and team management skills, inspiring and motivating others. Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders. Familiarity with marketing tools, project management software, and data analytics platforms. Travel Less than 25% non‑shipboard travel likely. Work Conditions Work primarily in a climate‑controlled environment with minimal safety/health hazard potential. This position is classified as in‑office. Employees work from a designated office Monday through Thursday and may work from home on Fridays. Physical Demands Work primarily in a climate‑controlled environment with minimal safety/health hazard potential. Benefits Cruise and travel privileges for you and your family. Health benefits. 401(k). Employee Stock Purchase Plan. Training & professional development. Tuition & professional certification reimbursement. Rewards & incentives. Equity and Diversity Princess is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Americans with Disabilities Act (ADA). Princess will provide reasonable accommodations in the application process upon request to comply with applicable laws. If you have a disability and require assistance in this application process, please contact View email address on click.appcast.io. #J-18808-Ljbffr Carnival Corporation & plc