Developer Marketing Manager

Developer Marketing Manager

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.

Role Overview

We're hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with ID.me's identity platform. You'll be the marketing owner of developers.id.me and docs.id.me — the technical hubs that turn ID.me from a service customers wait on into a platform they configure themselves. You'll partner closely with Product, Engineering, and DevRel to ship the content that turns evaluators into integrators.

ID.me is shifting from a service model (we build your verification workflow) to a platform model (you configure your own). The Developer Portal is the surface area where that shift becomes real for customers, and we need a developer marketer who can carry that story end to end.

Responsibilities

Developer Portal & Technical Content

• Own marketing for developers.id.me and the technical documentation experience at docs.id.me — IA, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
• Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
• Keep documentation, code samples, and version notes in lockstep with product releases — including new self-service capabilities like workflow policies, app-level reporting, and native API configuration.

Developer Enablement & How-To Materials

• Build hands-on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
• Translate engineering specs and PRDs into clear, developer-friendly content that respects developers' time and intelligence — turning concepts like Applications, Policies, and the workflow engine into plain-language how-tos.
• Partner with Solutions Engineering and Support to identify the integration questions developers actually hit — then ship content that answers them before a ticket gets filed.

Developer Engagement & Growth

• Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer-facing programs.
• Build campaigns and programs targeting technical evaluators — product managers, eCommerce leads, engineering managers, and compliance officers — in partnership with Field Marketing and Demand Gen.
• Track funnel metrics from portal visit → sandbox signup → first API call → policy activation → production integration, and report on what's working.

Platform Launch & Cross-Functional Partnership

• Co-own technical launches with Product Marketing and PM — release notes, migration guides, deprecations, and the developer-facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
• Carry the platform narrative — modularity, self-service, configurable workflows — through every developer-facing surface.
• Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.

Qualifications

• 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.
• Technical background — CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you've shipped (docs, tutorials, sample apps, dev portals).
• Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart developers actually finish.
• Hands-on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.
• Experience owning or significantly contributing to a developer portal, docs site, or technical content program.
• Comfort with developer-funnel metrics: portal traffic, sandbox activation, time-to-first-API-call, integration completion.
• Bachelor's degree or equivalent experience.
• Bonus: previous experience working within a developer ecosystem or developer community.
• Bonus: working knowledge of IAM and identity protocols (OIDC, OAuth 2.0, SAML, SCIM, Enterprise SSO with Entra/Okta), or prior experience marketing identity, auth, CIAM, or security platforms.

Why This Role

ID.me's identity platform powers verification for 170M+ members, 22 federal agencies, and a growing roster of healthcare, State and Education, and commercial brands. The Developer Portal opens that network up to customers as a self-service product, and the developer marketing function is being built from the ground up to support it. You'll have meaningful ownership, runway to grow the function, and a direct line to the VP of Enterprise Marketing along with Product and Engineering leadership.

ID.me is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ID.me participates in E-Verify.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$180,000 - $220,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon