Sales Manager

Coastline Equipment is a leading John Deere Construction and Forestry dealer with locations in Southern California, Nevada and Idaho. Coastline provides world-class equipment solutions from John Deere, Wirtgen, Trimble, and Topcon. At their 13 locations, Coastline delivers best-in-class equipment, parts, service and technology solutions for customers. Our team of experts is driven to meet the needs of our customers both where they are today and where they are going tomorrow.


The team at Coastline is looking to hire a Sales Manager at their North Las Vegas, NV .

Position Overview :

The Sales Manager serves as the sales leader for the Las Vegas branch during a critical period of growth and transformation. This is a front-line leadership role. The Sales Manager is expected to set the standard for the team by how they show up every day, not just by what they ask of others. Responsible for building and leading a sales team that is aligned, motivated, and performing at a high level through hands-on coaching that genuinely elevates each person on the roster. This role requires someone who communicates with clarity and conviction, fosters real collaboration among their people, and keeps the team locked in on outcomes that matter: revenue growth, market share gains, and unmatched customer experience across the Las Vegas market.

Equally important is a deep commitment to process. The right candidate embraces consistent adherence to the Coastline sales process and understands that disciplined execution of that process is what separates good months from sustainable success. Quoting accuracy, deal structure, integrity, and attention to detail at every stage of the sales cycle are not secondary considerations in this role. They are foundational. When the process is followed with consistency and precision, the business outcomes follow.

The Sales Manager is expected to be the kind of leader who draws extra effort from their team not through pressure, but through trust, shared purpose, and a visible commitment to winning together. Partners closely with Parts, Service, Rental, and branch leadership to ensure every department is working toward the same goals.

Why This Role is Different:

Las Vegas is a market with real upside in construction equipment, and Coastline is making a deliberate investment in turning this branch into a showcase for what the company can be. The opportunity in Southern Nevada is significant and growing. The customer base is there and our product lines are best in class.

What this branch needs is a sales leader who will lead from the front, set the bar high, coach their people up to it, and run a disciplined operation where the process is followed, the quotes are clean, and the results reflect the effort. If you've been in the industry long enough to know what good looks like, and you've been waiting for a situation where you can actually build it, this is the one. The opportunity to generate meaningful business outcomes in this market is real, and the right leader in this seat will be the reason it happens.

Job Responsibilities:

• Sales Leadership and Coaching: Lead by example, modeling expected behaviors and enforcing process discipline. Provide hands-on, in-field coaching with sales professionals, build customer relationships, and develop individualized growth plans aligned with product knowledge, selling skills, and Deere certification timelines.
• Performance Management and Accountability : Conduct structured monthly one-on-ones and biannual performance reviews tied to key metrics, including sales activity, certification progress, volume targets, market share, and overall business plan performance.
• Sales Strategy and Team Alignment : Lead regular sales meetings focused on market intelligence, competitive strategy, program effectiveness, and continuous training. Drive consistency by sharing and implementing best practices across the organization.
• Sales Process Execution and Deal Oversight : Enforce a consistent, repeatable sales process that drives financial performance and customer satisfaction. Review quotes and deal packages to ensure accuracy, compliance, and alignment with company standards.
• Cross-Functional Collaboration and Customer Experience : Partner closely with Parts, Service, Dispatch, and Used Equipment teams to ensure a seamless, high-quality customer experience from initial contact through delivery and post-sale support.
• Talent Management and Inventory Oversight : Lead recruiting, hiring, and development of the sales team in coordination with leadership and corporate recruiting, while also managing whole goods inventory in alignment with corporate guidelines.

Required Qualifications:

• Leadership & Work Ethic : Leads by example with a strong work ethic and process discipline; consistently demonstrates behaviors expected of the team.
• Sales Leadership & Coaching : Proven ability to coach, develop, and elevate sales professionals, improving both underperformers and high performers.
• Sales Process Management : Strong adherence to structured sales processes with a focus on consistency, attention to detail, and financial integrity in quoting and deal structure.
• Communication Skills : Excellent verbal and interpersonal skills with the ability to deliver both constructive feedback and team motivation effectively.
• Team Building : Ability to foster a collaborative, accountable team culture aligned to shared goals.
• Industry Experience : Experience in equipment sales, distribution, or a capital goods environment with consultative, relationship-driven sales cycles.
• Technical & Financial Knowledge : Understanding of equipment financing options, including leases, installment contracts, RPOs, Deere Financial, and third-party solutions.
• Systems & Software Proficiency : Experience with CRM tools, JDQuote2, Foresight, Market Share, and Microsoft Office applications.
• Analytical Skills : Ability to interpret reports, identify trends, and translate data into actionable coaching and process improvements.

Preferred Qualifications:

• Product Knowledge : Familiarity with Deere, Allied, and competitive equipment lines, or the ability to quickly develop expertise.
• Education : Post-secondary education; equivalent industry experience strongly valued.

Physical Requirements:

• Driving: Must be able to drive and travel in a vehicle. For the purposes of driving, must be able to pass a pre-employment drug screening.
• Work Flexibility: Ability to work extended hours and weekends.
• Physical Demands: Standard office environment with prolonged periods of sitting and computer use. May occasionally require standing or moving between office areas.

What We Offer:

• Salary: Starting at $125,000 - $165,000 per year

• Health and Wellness Benefits: Comprehensive health, dental, and vision insurance.
• Retirement Plans: 401(k) plans with company matching contributions.
• Paid Time Off: Vacation, sick leave, and paid holidays.

Application Process:

• To apply, please submit your resume and application detailing your relevant experience and why you're interested in this position. We look forward to hearing from you! To learn more and keep up with Coastline Equipment, visit our website,

Deadline: Applications will be reviewed on a rolling basis until the position is filled.

EEOC STATEMENT:

Coastline Equipment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Accessibility: If you need an accommodation as part of the employment process please contact Human Resources at
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Equal Opportunity Employer, including disabled and veterans.


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