Director of Marketing

Description

We are seeking a marketing leader who sets strategy, directs the team and external partners, and holds them accountable for execution and results across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. This leader connects every marketing effort to qualified leads and revenue and gives leadership reliable data to guide decisions.

About Greenhouse Fabrics

Based in High Point, North Carolina, Greenhouse Fabrics supplies cut fabric to the trade through two distinct brands. Greenhouse Fabrics serves upholstery shops and workrooms that value dependable inventory, responsive service, and fast shipping. Anna Elisabeth serves interior design firms that value curated collections, thoughtful sampling, and dedicated support for their projects. Our core values are Abundance, Ownership, and Joy.

Role Purpose

The Director of Marketing owns marketing strategy, the annual plan, lead generation, the marketing budget, and marketing performance. The Director sets priorities, directs the in-house team and contractors, and holds them accountable for execution and results. Every marketing investment must deliver measurable ROI. Sales owns closing and customer follow-up.

Position Details

• Location and work arrangement: In person

• Reports to: Chief Operating Officer

• Direct reports: In-house marketing team

• External partner oversight: Contractors, website developers and maintenance providers, implementation partners, and photographers

• Primary partners: Leadership team, Sales, Sales Operations Manager, Product, Finance, and external agencies

Expectations and Responsibilities

Lead, Manage, and Hold Accountable (LMA)

• Communicate clear direction, provide the tools and support the team needs, and coach them to deliver results.

• Own the annual marketing plan and set priorities aligned with company goals. Keep the marketing calendar two to three months ahead.

• Own the marketing budget. Allocate resources in line with company priorities and redirect spending when results fall short.

• Hold contractors, agencies, and vendors accountable for scope, cost, and results. Adjust partners and resources as needed.

• Run the Marketing L10 and participate in annual and quarterly planning.

Analytics, Reporting, and ROI

• Own marketing dashboards and reporting that measure activity, engagement, lead generation, and ROI. Capture lead sources where possible and use the insights to guide priorities and leadership decisions.

CRM and Email Optimization

• Own marketing's use of HubSpot, including adoption, data accuracy, lifecycle stages, and pipeline visibility. Bring changes to shared processes to the leadership team for approval.

• Own the strategy and performance of marketing email sequences, including new-customer, win-back, unassigned-account, and retention sequences. Direct audience segmentation, messaging, timing, and testing to improve results.

SEO, GEO, and Website Optimization

• Direct digital strategy to improve lead capture and demand generation. Guide the website team and external partners in improving user experience and visibility in search engines and AI-generated answers.

Sales and Revenue Integration

• Coordinate with the VP of Sales on lead quality, qualification criteria, handoff, new partner onboarding, customer experience, and reactivation.

Requirements

Ideal Candidate Requirements

The strongest candidate combines analytical ability with strategic marketing leadership. They can clearly explain how marketing drives revenue and act decisively when the data says to change course.

Nonnegotiable Qualifications

• Proven success leading marketing for a B2B or trade-focused company, with measurable results tied to leads and revenue.

• Practical CRM experience beyond reporting, ideally in HubSpot, including lifecycle stages, workflows, and dashboards.

• Strong analytical skills, including attribution, funnel and conversion reporting, ROI, and customer acquisition costs.

• Experience directing agencies and contractors and holding them accountable for measurable results.

• Demonstrated ability to lead, coach, and develop a team, including remote or offshore contributors.

• Clear written and verbal communication, consistent follow-through, and sound judgment with confidential information.

Preferred Background

• Five or more years of marketing leadership experience.

• Experience in fabrics, furnishings, interior design, wholesale distribution, or a similar trade business with repeat customers and sample-to-order workflows.

• Experience with ERP and CRM integration, email platforms such as Mailchimp, and digital advertising.

• Experience directing social media strategy to support brand visibility, engagement, and lead generation.

• Familiarity with EOS.

Compensation and Benefits

· Base salary: $100,000

· Variable compensation or bonus: Bonus available

· 5 weeks of paid personal time off, prorated the first year

· 10 to 14 days of Holidays (as per GHF schedule)

· 8 weeks of paid maternity leave should you need it, available after 1 year of service

· BCBS Medical Insurance

· $500 in Dental or Vision reimbursement

· Flexible Spending Account for medical and dependent care

· $25,000 of Life Insurance company-paid, with option to increase coverage.

· Aflac Insurance· Allstate Accident Insurance

· Educational Assistance up to $1,000 per year

· Retirement plan and employer contribution: Simple IRA with a 3% match by the company