Senior Marketing Manager - GA - On Site

Senior Marketing Manager, Customer/Lifecycle Marketing

We are a proud work-from-office company. If you're ready to work on-site in a dynamic, global company, we'd love to hear from you. About Us Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution" headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees.

Position Summary

The Senior Marketing Manager, Customer/Lifecycle Marketing will be responsible for customer and lifecycle marketing, driving engagement and retention strategies to enhance the customer journey. This position requires a strong background in marketing, excellent analytical skills, and a passion for creating impactful customer experiences.

Essential Duties and Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.
• Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.
• Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.

Marginal Functions

• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

Knowledge, Skills, and Abilities

• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing automation tools and CRM systems.

Education & Experience

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing, with a focus on customer and lifecycle marketing.

Physical, Mental, & Communication Demands Physical Demands:

• Sedentary Work: Primarily involves sitting for extended periods, often at a desk or computer.
• Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Mobility: Occasional walking or traversing throughout the office to meet with leaders and other employees.
• Visual Acuity: Ability to read and analyze data on a computer screen (or to read and analyze data with reasonable accommodation) and in printed materials.
• Lifting & Carrying: Minimal physical lifting required, but may involve handling documents, and lifting light office supplies.

Mental Demands:

• Attention to Detail: High level of accuracy needed for managing products, reports and contracts.
• Problem-Solving: Ability to strategically plan the needs of the department.
• Multitasking: Manage multiple tasks and projects simultaneously, often under tight deadlines.
• Decision-Making: Make informed decisions regarding the best plan for paid media strategies.
• Stress Management: Handle stressful situations calmly and effectively, especially when dealing with client and employee concerns.

Communication Demands:

• Interpersonal Skills: Strong ability to build relationships and communicate effectively with employees, managers, clients and external vendors.
• Cultural Sensitivity: Communicate with individuals from diverse cultural backgrounds, demonstrating cultural awareness and sensitivity.
• Written Communication: Prepare clear and concise documentation, including emails and notes.
• Verbal Communication: Lead planning sessions and team meetings. Provide clear instructions and support for clients, employees and managers.
• Presentation Skills: Present information effectively in training sessions with employees and other departments.

Environmental Conditions Indoor, office environment. May occasionally have moderate noise level from copiers, printers, or coworkers.