Associate Vice President, Real Estate (Public Relations)

Rubenstein Communications () is a strategic communications firm, founded by Howard J. Rubenstein in 1954. We build and protect the reputations of more than 400 clients—leaders and innovators in every industry. From global investing to community transformation, technological breakthroughs to life-saving research, human rights advocacy to arts innovation, we shape the stories that define our world and help our clients achieve their potential.

Wisdom. Integrity. Vision. Hustle. Know-How. These are our values. If you share them, we want to hear from you.

THE POSITION
Rubenstein Communications is seeking a talented, motivated, and dynamic Associate Vice President, Real Estate (Public Relations) , to provide strategic communications counsel and media relations for our high-profile local New York City and national clients in the commercial real estate industry.

A background in PR for real estate clientele is required. Experience working with and for companies involved in a broad range of industry activities, such as acquisitions, development, finance, leasing, economic development, land use, public policy, construction, and design, is optimal.

Our clientele represents every sector of the industry, including office, multifamily, industrial, life science, and retail. They encompass publicly traded REITs, developers, family-owned firms, large institutional investors, brokers, lenders, construction companies, and other service providers.

ESSENTIAL RESPONSIBILITIES

• Craft, manage, implement, and convey clients’ stories and messages through a full range of media outreach; cultivate, establish, and maintain working relationships with all levels of local, national, international, and trade media
• Serve as a day-to-day client contact, where appropriate, continually fostering client-agency relationships, building trust, and anticipating and addressing client needs
• Write creative and effective press materials, client briefings, campaign plans, and communication materials; draft messaging and talking points for senior management presentations, including preparing executives for press interviews
• Pitch to media and execute long-range communications strategies that raise the profile of clients and their executives, securing coverage with regional and national publications, and secure executive placement on prestigious industry panels and seminars
• Assist in planning and overseeing the coordination of large-scale media events, including organizing logistics, staffing, and managing press
• Support issues management and crisis communications
• Oversee content creation on social media and the distribution of press materials across platforms
• Research topics essential to client issues and apply findings to strategy and approach
• Nimbly work well within a collaborative team account structure; actively mentor an array of junior staff, guiding their ability to meet deadlines, enhance skills, and cultivate media relationships
  

KNOWLEDGE & SKILLS

• Excellent communication, interpersonal, and presentation skills; ability to communicate with and present to a diverse group of people and audiences; focused on team success and collaboration
• Excellent, demonstrated writing and analytical skills, with documented ability to craft press releases, media pitches, in-depth PR plans, and strategic communications materials
• Conversant in current breaking news both nationally and globally, particularly in business and real estate
• Ability to quickly comprehend and analyze complicated matters and help boil them down to key messages/actions
• Strong relationships with media outlets on local and national levels; proven record in delivering PR results across print, online, and broadcast; curious and willing to learn about new topics, and ability to develop new media relationships in a variety of fields
• Demonstrated proficiency and affinity for social media / digital tools and platforms, and the eagerness to learn and stay current in the digital space; experience utilizing social media platforms to achieve client objectives; understanding of the intersection between traditional and social media and how different outlets can serve different purposes
• Ability to think critically and creatively and develop new and interesting ideas
• Ability to manage time, multi-task, and move quickly with efficiency and attention to detail while ensuring deadlines are met; diligent and organized with proven, high-level project management capability
• Self-motivated individual capable of working autonomously and taking initiative
• Comfortable and confident when dealing with confidential and controversial matters on behalf of clients, as well as demonstrated skill in handling C-suite issues and executive positioning
• Familiarity with day-to-day tools (Microsoft Office Suite including PowerPoint, MuckRack, Critical Mention, Meltwater, etc.) a plus

EDUCATION & WORK EXPERIENCE

• 6 – 9 years of client and media relations experience at a PR agency preferred
• Developed real estate public relations expertise required with versatility to work across multiple sectors
• Experience in relevant PR areas, such as capital structures, land use, architecture, economic development, mortgage finance, design, property tech, leasing, and/or business-to-business, will be helpful
• College degree preferred – focus in Communications, Journalism, English, or a related field is ideal

 
WORKPLACE | COMPENSATION & BENEFITS

Workplace:  We operate in a hybrid workplace model with designated on-site and remote workdays. Our schedule is Monday and Friday from home, and Tuesday, Wednesday, and Thursday in the office. Staff are required to be within commuting distance of our office on remote/flexible days.

Compensation: $70,000 - $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on several factors, including (but not limited to): the skills, qualifications, and experience of the applicant along with the requirements of the position , and business or organizational needs. T he Company reserves the right to modify this pay range at any time. Employees are also eligible for a discretionary bonus not included in this pay range. 

Benefits and Perks: We offer a competitive benefits package, including (but not limited to): a 401K plan with a 4% company match, commuter benefits, medical/dental/vision insurance, HSA with company funding, life insurance, long-term disability insurance, employee assistance programs, referral bonuses, facilities for a nursing parent, programming from our internal Mosaic Council (DEIA), professional development and education programs, entertainment discounts, team outings, and much more.

DISCLAIMER | EOE | COMPANY INFO

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the incumbent in this position. This job description is subject to change as the needs and requirements of the job change. Salary commensurate with experience. We offer a competitive benefits package. All job offers are contingent on the successful completion of a reference check. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor (or take over sponsorship of) an employment Visa at this time.

Rubenstein Communications is an equal opportunity employer and values diversity – EOE/AA/M/F/V/D/SO. We are committed to fostering a diverse environment in which all people are included, nurtured, and valued, and their unique perspectives support and amplify the work we do for our clients.

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