General Manager

General Manager

Contributes to profitable sales growth by executing the overall store strategy; including leading and engaging the team, managing company merchandise and operational excellence, training and developing associates, and executing sales-building programs.

Primary Responsibilities:

• Customer Service
  • Models, coaches, and holds team accountable for outstanding customer service.
  • Engage with both associates and customers to enhance interactions.
  • Conduct store walkthroughs for pricing/signing accuracy.
• Sales
  • Analyze sales and expense data to identify opportunities.
  • Communicate business objectives and performance to the team.
  • Strategically drive sales through store walkthroughs and leadership interactions.
  • Improve store consistency around key performance metrics.
  • Participate in peer group discussions to address business trends.
• Team Development
  • Provide in-the-moment coaching for associates.
  • Maintain performance notes and take action on performance gaps.
  • Enhance each leader's execution abilities and team development.
  • Utilize recognition and rewards to reinforce positive behaviors.
  • Motivate associates/teams to align with the company's strategy.
• Specialty Businesses
  • Lead Salon Manager/Beauty Manager/Supervisors and engage related teams.
  • Analyze sales and expenses to drive performance and improvements.
• Performance Standards
  • Support shrink and safety initiatives.
  • Consistently meet established performance standards, including sales, service, profit, productivity, and attendance.

What You Get:

Eligible for bonus under the Management Incentive Plan.

If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on merchandise at all Catalyst Brands. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit

About Catalyst Brands

Catalyst Brands ignites America's most beloved retail brands to make fashion accessible to all. Our portfolio features legendary department store JCPenney, as well as iconic specialty retail brands Aéropostale, Brooks Brothers, Lucky Brand, and Nautica.

Established in 2025, when JCPenney and the former SPARC Group combined, Catalyst Brands today operates 1,800 retail stores, shop-in-shops, and eCommerce platforms throughout the U.S. and Canada. It also serves leading wholesale accounts in North America and beyond.

For more information, visit catalystbrands.com

Pay Range: USD $57,400.00 - USD $82,000.00 /Yr.