Digital Marketing Manager, North America

Millennium Hotels & Resorts – Corporate Location: Onsite – The Biltmore Los Angeles, Los Angeles, CA Salary Range: $85,000 - $100,000 Join the Team at Millennium Hotels & Resorts At Millennium Hotels & Resorts , we are driven by a commitment to excellence, innovation, and delivering exceptional hospitality experiences across a global portfolio. Our corporate teams play a critical role in supporting our properties, driving strategy, and enabling operational success. About Corporate Operations Our corporate office serves as the strategic and operational hub for Millennium Hotels & Resorts, supporting the hotels across multiple regions and brands. From finance and human resources to operations, marketing, and development, our teams work collaboratively to drive performance, enhance guest experiences, and support our employees across the portfolio. This environment is fast-paced, collaborative, and focused on delivering results while maintaining the highest standards of professionalism and service. As part of Millennium Hotels & Resorts , a global hospitality leader with over 145 hotels across key destinations worldwide, our hotels are backed by a legacy of quality, consistency, and service excellence. At Millennium, we are guided by our core values: Passion for Hospitality – Delivering meaningful and memorable guest experiences Entrepreneurial Spirit – Taking ownership and acting with agility Innovation – Continuously improving how we operate and serve Progressive & Solutions-Oriented – Staying adaptable and focused on results These values shape how we work, how we lead, and how we create exceptional experiences for our guests and our employees. About the Role As our Digital Marketing Manager, North America , you will drive digital marketing performance across Millennium Hotels & Resorts’ North American portfolio. This is a Corporate position based onsite at The Biltmore Los Angeles , supporting the North American region and working closely with Regional Marketing, Global Digital, Revenue Management, hotel teams, and external agencies. You will translate commercial priorities into digital strategies that increase direct bookings, revenue, conversion, and return on marketing investment while leading regional paid media, website content, analytics, campaign optimization, and digital performance reporting. Your Impact You will serve as the regional digital marketing expert, ensuring digital activity is commercially effective, measurable, and aligned with Global brand and technology standards. You will identify opportunities, optimize performance, and provide actionable insights to improve results across the portfolio. What You’ll Be Doing Digital Marketing & Performance Develop and execute regional digital marketing strategies aligned with commercial priorities. Drive direct bookings, revenue, conversion, and digital performance across 8 North American hotels. Identify opportunities based on market trends, hotel needs, and performance data. Optimize campaigns, channels, targeting, creative, and investment based on results. Paid Media & Campaigns Lead paid search, programmatic/display, metasearch, and paid social strategies. Develop media plans, audience strategies, budgets, and performance targets. Lead regional campaigns and localize Global digital initiatives for North America. Monitor KPIs including revenue, ROAS, conversion, and acquisition costs. Website & Analytics Manage and coordinate hotel website content through the designated CMS. Ensure website content is accurate, current, commercially effective, and aligned with brand standards. Analyze website, campaign, and digital revenue performance to identify trends and opportunities. Partner with Global Digital and Corporate Web teams on platform enhancements and technical needs. Agency & Hotel Support Manage day-to-day relationships with digital marketing agencies and hold partners accountable for performance. Provide digital marketing guidance and best practices to hotel marketing teams. Establish consistent regional processes, reporting, and performance standards. Reporting & Budget Management Own regional digital marketing reporting and performance dashboards. Provide actionable insights and recommendations to Regional and Hotel leadership. Track digital marketing budgets and recommend investment adjustments based on performance. Support monthly digital performance reviews with Regional and Global leadership. Leadership & Ownership Take ownership of regional digital marketing performance and results. Lead with an entrepreneurial, solutions-oriented mindset. Collaborate effectively across Marketing, Revenue Management, Sales, Global Digital, hotels, and external partners. Identify opportunities for innovation and continuous improvement. Compliance & Standards Follow company policies, digital governance, brand standards, and established processes. Maintain accuracy in campaigns, website content, reporting, budgets, and documentation. Promote accountability, consistency, and operational excellence. Passion for hospitality, digital marketing, and driving commercial results. Strong communication, collaboration, and stakeholder management skills. Ability to work in a fast-paced, multi-property environment. Solutions-oriented mindset with strong attention to detail and analytical thinking. Strong understanding of digital marketing strategy, paid media, analytics, and campaign optimization. Experience managing digital marketing campaigns across paid search, paid social, programmatic, display, and/or metasearch. Experience with website content management systems (CMS) and digital optimization. Experience working with digital marketing agencies and managing performance against KPIs. Strong understanding of digital performance metrics, including revenue, ROAS, conversion, and cost of acquisition. Ability to translate data and analytics into clear commercial insights and recommendations. Strong project management skills with the ability to manage multiple priorities and stakeholders. Education & Experience Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred. 4+ years of experience in digital marketing, performance marketing, e-commerce, hospitality marketing, or a related field. Hospitality or multi-property experience preferred. Experience with Google Ads, Google Analytics/GA4, paid social platforms, CMS platforms, and digital reporting tools preferred. At Millennium Hotels & Resorts, we support our employees with a competitive benefits package designed to promote wellbeing and long-term success: Medical, Dental & Vision Insurance Company-paid Life and AD&D Insurance Short-Term and Long-Term Disability Coverage 401(k) Retirement Plan with Company Match (where applicable) Paid Time Off & Paid Holidays Hotel Room Discounts across our global portfolio Employee Assistance Program (EAP) Benefits eligibility and offerings are subject to plan terms and company policy. Why Join Us At Millennium Hotels & Resorts , you’re not just taking a job—you’re joining a team passionate about hospitality, growth, and creating memorable experiences . Whether you’re behind the scenes or on the front line, your work makes an impact. If you’re ready to learn, grow, and be part of something meaningful, we’d love to meet you. #J-18808-Ljbffr Millennium & Copthorne Hotels