Director of Marketing

Job Description

Job Description

Neal Communities is proud to be recognized as the 2025 Top Workplace in Sarasota & Manatee Counties. We are seeking a strategic, collaborative, and data-driven Director of Marketing to help lead the execution of integrated marketing initiatives that strengthen our brand, drive qualified lead generation, and support the successful launch and growth of our communities.

In this role, you will work closely with the Vice President of Marketing, Sales Leadership, and Executive Leadership to support marketing initiatives across digital, traditional, and community channels. This role supports brand consistency, customer journey marketing, lead generation, creative development, public relations, community launches, marketing analytics, and day-to-day leadership of the marketing team.

The ideal candidate is a collaborative marketing leader who can translate strategy into execution, build strong cross-functional partnerships, leverage data and emerging technologies, and deliver measurable business results.

WHAT YOU’LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:

The People! We take tremendous pride in making a positive difference in our team’s lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business.

• Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(k) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Employee Service Awards
• Vendor Discount Program

SUCCESS IN THIS ROLE:

The Director of Marketing will be successful by:

• Increasing qualified traffic and lead generation
• Improving customer engagement and lead conversion
• Supporting successful launches of new communities and product offerings
• Strengthening Neal Communities’ brand recognition and market position
• Delivering measurable marketing ROI
• Building and developing a high-performing marketing team
• Driving innovation through technology and data-driven decision making
• Creating an exceptional customer experience from first impression through home purchase

WHAT YOU’LL DO:

Strategic Marketing Leadership

• Partner with the Vice President of Marketing to develop and execute annual and long-range marketing strategies aligned with company objectives.
• Support integrated marketing initiatives that strengthen brand awareness, generate qualified traffic, and increase home sales.
• Participate in business planning, product positioning, pricing discussions, and community launch strategies.
• Continuously evaluate industry trends, consumer behavior, competitive positioning, and emerging technologies to identify opportunities for innovation.

Brand Management

• Work closely with the Vice President of Marketing to support stewardship of the Neal Communities brand by ensuring consistency across all customer-facing communications.
• Coordinate messaging, visual identity, brand standards, and creative execution across all marketing channels.
• Collaborate with internal stakeholders and external agency partners to develop compelling marketing campaigns and promotional materials.
• Ensure all marketing initiatives accurately reflect the Company’s commitment to quality, customer experience, and innovation.

Digital Marketing & Customer Journey

• Assist in driving the Company’s digital marketing strategy, including website content, paid digital advertising, email marketing, CRM initiatives, social media, and marketing automation.
• Facilitate the customer lead nurturing strategy from initial inquiry through purchase in partnership with the Sales team.
• Develop and maintain rolling 3-, 6-, and 12-month integrated marketing calendars.
• Collaborate with Sales Leadership to optimize customer journeys by improving engagement, personalization, and conversion throughout the sales funnel.
• Evaluate and implement emerging marketing technologies, including AI-powered marketing tools that improve efficiency and customer engagement.

Community Marketing

• Partner with the Vice President of Marketing to lead marketing efforts for all active and future communities, ensuring successful launches and sustained sales momentum.
• Develop marketing strategies supporting new community openings, model grand openings, promotions, and special events.
• Collaborate with Sales Leadership to create community-specific marketing initiatives that maximize sales opportunities.
• Coordinate the development of collateral, signage, displays, photography, videos, floor plans, site plans, and other marketing assets.

Public Relations & Communications

• Work closely with Neal Communities leadership on public relations initiatives that enhance the Company’s reputation and visibility.
• Collaborate with the Vice President of Marketing on press releases, media relationships, earned media opportunities, community outreach, and corporate communications.
• Ensure consistent messaging across all corporate communications, templates, presentations, and branded materials.

Marketing Analytics & Budget Management

Monitor marketing performance using key performance indicators, including:

• Website traffic
• Lead generation
• Lead-to-sale conversion
• Cost per lead
• Marketing ROI
• Campaign performance
• Community traffic
• Sales attribution
• Present marketing performance dashboards, insights, and strategic recommendations to executive leadership.
• Assist in developing and managing annual marketing budgets while maximizing return on marketing investment.
• Recommend marketing expenditures based on performance data and business objectives.

Leadership & Team Development

• Manage, mentor, coach, and develop a high-performing marketing team that may include Marketing Coordinators, Marketing Specialists, Digital Marketing Strategists, and external agency partners.
• Foster a culture of accountability, collaboration, innovation, continuous learning, and professional growth.
• Establish clear priorities, performance expectations, and measurable objectives for the marketing staff.
• Encourage adoption of innovative marketing technologies, best practices, and ongoing professional development.

Cross-Functional Collaboration

• Partner closely with Sales, Operations, Land Acquisition, Architecture, Purchasing, Design, Customer Experience, and Executive Leadership to ensure marketing initiatives support overall business goals.
• Support marketing initiatives for Neal Communities’ affiliated companies, including Neal Signature Homes, SimplyDwell, Waterscapes Pools & Spas, Charlene Neal PureStyle, Neal Communities Funding, and Allegiant Title Company.
• Represent the Marketing Department at company meetings, community events, Realtor functions, and grand openings as appropriate.

All employees will support the organization’s mission and vision by exhibiting the following behaviors: excellence and competence, collaboration and innovation, respect, commitment to our community, accountability, and ownership.

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of progressive marketing leadership experience, preferably in homebuilding, residential real estate, or a related industry.
• Proven experience leading integrated marketing campaigns across traditional and digital channels.
• Strong understanding of CRM platforms, marketing automation, digital analytics, SEO/SEM, paid media, email marketing, and social media strategy.
• Experience managing marketing budgets and agency relationships.
• Demonstrated success leading and developing marketing professionals.
• Strong analytical skills with the ability to translate data into actionable business strategies.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Highly organized with exceptional project management and leadership abilities.

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee is frequently required to sit; use hands to manage, or feel objects, tools, or controls; talk and hear.
• Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion.
• The employee frequently uses a computer keyboard, regularly travels as a vehicle driver and as a passenger on various modes of transportation, and occasionally performs work on-site at construction sites.
• Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employee views computer monitor frequently.
• May occasionally lift and/or move up to 40 pounds.

We are an Equal Opportunity Employer and a Drug-Free Workplace.