VP of Marketing

the client is seeking a VP of Marketing with experience in consumer-focused categories such as CPG and consumer health. This senior leadership role will be responsible for developing and executing go-to-market and brand strategies that support business growth and customer engagement across relevant product lines. Key responsibilities typically include leading the marketing organization and setting strategic direction for brand positioning, messaging, and campaign planning. The role will oversee marketing execution, collaborate cross-functionally to align plans with product and commercial priorities, and ensure marketing efforts drive measurable results such as demand generation, customer retention, and overall brand performance. The client expects a proven marketing leader with strong experience in consumer industries and the ability to manage teams, influence stakeholders, and translate market insights into effective strategies. The VP of Marketing will typically bring deep knowledge of marketing fundamentals, including segmentation, targeting, and campaign optimization, and will be expected to foster a performance-driven culture while supporting sustainable growth initiatives.