Head of Agentic Commercial Activation + Revenue Enablement

Head of Agentic Commercial Activation + Revenue Enablement RevSpring is a leading provider of patient financial engagement and healthcare payment solutions. We help health systems, physician groups, and revenue cycle organizations communicate more effectively with patients, collect more efficiently, and deliver a better financial experience across the care continuum. Our platform combines data-driven personalization, AI-powered communication, and omnichannel payment capabilities to drive measurable outcomes for clients. Job Summary This is a senior leadership role with a broad commercial mandate. The Head of Commercial Activation + Revenue Enablement owns how RevSpring positions, reaches, engages, and converts its market. This leader is accountable for pipeline creation, commercial velocity, GTM strategy, and the systems and people that make the go-to-market motion work at scale. This role brings together Revenue Marketing, BDR, Product Marketing, Sales Enablement, and Traditional Marketing under one roof—with a deliberate emphasis on AI-powered commercial execution. The expectation is not just to manage these functions but to transform how they operate together. Essential Functions Commercial Strategy + GTM Go-to-market planning by segment, product, and channel Positioning and messaging architecture Competitive strategy and market intelligence Buyer insights and segmentation Launch strategy for new products and market expansions Revenue Marketing + Demand Gen Pipeline creation and progression -- not just lead volume Account-based marketing tied to named target accounts Campaign strategy and execution Marketing attribution and investment optimization Content that serves buyers at each stage of the funnel BDR Organization Outbound prospecting and pipeline sourcing Inbound lead qualification and routing Outreach strategy, sequencing, and AI-assisted prospecting BDR ramp, coaching, and performance management Handoff quality to AEs -- conversion rate and feedback loop Product Marketing Positioning and messaging by segment and persona Competitive intelligence and battlecards Sales narrative, proof points, and reference content Launch readiness and field activation Market and buyer research Sales Enablement Rep onboarding and ramp program Ongoing training, certification, and reinforcement Playbooks, talk tracks, and objection handling Content management -- right asset, right moment, right rep Closed-loop feedback between field execution and messaging Agentic Commercial Implementation Identify and deploy AI agents across commercial workflows -- outreach, pipeline analysis, content generation, call intelligence, intent signal processing Own evaluation, procurement, and adoption of AI commercial tooling Define human-in-the-loop checkpoints to protect buyer experience Measure AI lift: speed, conversion, coverage, cost per pipeline dollar Keep RevSpring's commercial motion ahead of what competitors are deploying Traditional Marketing Brand strategy and governance Website ownership and digital presence Agency relationships and budget management Tradeshow and event strategy and execution PR, analyst relations, internal comms, and culture initiatives Year One Priorities Unify the function. Four teams that have operated with separate goals and loose handoffs. First priority is a shared charter, shared metrics, and one operating cadence across all functions. Activate the BDR-Marketing loop. BDRs and Demand Gen sitting under the same leader eliminates the most common pipeline sourcing dysfunction. Pipeline strategy and execution should be fully coordinated from day one. Sharpen the message. With Product Marketing under this roof, competitive response, positioning, and sales narrative get built with direct field input -- not in isolation. Fix pipeline quality, not just volume. Audit what is in the funnel, why deals stall, and where rep behavior diverges from playbook. Build the feedback loop between marketing output and sales reality. Deploy AI where it creates measurable lift. Each deployment tied to a metric. No technology strategy for its own sake -- only commercial outcome-driven implementation. Build the reporting foundation. Establish clean, reliable visibility into pipeline health, marketing ROI, rep productivity, and forecast accuracy. Data the leadership team can plan against. Success Metrics (12-24 Months) Pipeline coverage ratio Marketing + BDR sourced pipeline relative to revenue target BDR-to-AE conversion rate Quality of pipeline handed off, not just volume sourced Rep ramp time Weeks from hire to first close and full productivity Win rate trend Whether playbooks and positioning are moving the number Competitive win rate Product Marketing effectiveness in contested deals AI tool adoption + lift Deployed tools in active use, tied to measurable commercial outcomes Cost per pipeline dollar Efficiency of the combined demand gen and BDR investment Minimum Requirements Specific Job Skills Proven track record owning pipeline outcomes -- not just marketing programs Experience leading and integrating multiple commercial functions (marketing, enablement, BDR, or product marketing) Healthcare IT, health tech, or adjacent SaaS background strongly preferred Demonstrated ability to deploy and measure AI-powered commercial tooling Track record building and developing high-performing teams Leadership Competencies Operates with precision and data rigor -- does not paper over gaps with narrative Builds consensus across Sales, Product, and Operations without losing commercial edge Comfortable owning outcomes, not just activities Thinks in systems -- can see how positioning, pipeline, and rep execution connect Moves fast without sacrificing quality or client experience Education Bachelor’s Degree Experience 10+ years in commercial, GTM, or revenue marketing leadership, with progression to senior roles Language Skills Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources. Physical Capabilities The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Equal Opportunity Employer RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. #J-18808-Ljbffr