Social Media Strategy Manager

About Alpaca Health Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians. We've raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we're serving hundreds of patients, while growing 30% MoM. This role is full-time. We prefer candidates based in NYC or open to relocating who are open to 5 days a week in the office. We are also open to remote candidates. Role: Head of Social Storytelling Build and scale Alpaca Health's storytelling engine across every channel and audience. You will be responsible for creating compelling content that helps families, providers, and partners understand who we are, what we believe, and why our model matters. From viral short-form videos to executive thought leadership, webinars, and social content, you will own the narrative that fuels Alpaca's brand and growth. Success means that Alpaca becomes one of the most trusted and recognizable voices in ABA, clinician entrepreneurship, and autism care. What You’ll Do Content Creation Own Alpaca's content strategy across video, social, web, email, and educational channels. Create static social media content, graphics, carousels, and visual storytelling assets. Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale. Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts. Develop long-form video content including documentaries, case studies, interviews, and educational series. Educational Content Develop webinars, workshops, and CEU content for providers and practice owners. Work with clinical and operational teams to transform expertise into engaging educational experiences. Create content that helps providers start, grow, and operate successful practices. Build content libraries that continue generating value long after publication. Brand & Storytelling Define and evolve Alpaca's voice, messaging, and storytelling framework. Capture and share stories from providers, families, employees, and partners. Ensure consistency across all public-facing communications. Translate complex operational and clinical topics into clear, compelling narratives. Systems & Operations Build scalable content production workflows using AI and automation. Manage content calendars, publishing schedules, freelancers, agencies, and contractors. Track content performance and continuously improve reach, engagement, and conversion. Create systems that turn one piece of content into dozens of assets across channels Who You Are You are an experienced storyteller, with an emphasis on social. You understand narrative structure across all social content and know how to create content that captures attention and moves people to action. You are relentlessly hard-working. You move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful. You've built content engines from scratch. You've experimented across formats, channels, and distribution strategies to figure out what works. You've built or significantly scaled a content operation before and know how to increase output, quality, and impact. You're equally comfortable leading and doing. You can hire, manage, and develop talent, but you're also willing to roll up your sleeves and create. You lead by example and raise the bar through your own work. You understand how content drives growth. You know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue. You have exceptional editorial judgment. You're a strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like. Why Join Direct exposure to company-building at an early stage. Real ownership of critical initiatives from day one. The opportunity to materially impact families and clinicians. A fast learning curve that few roles can match. Strong compensation package Competitive salary Meaningful equity Health benefits Flexible PTO Dinner when working late #J-18808-Ljbffr Alpaca Health