Senior Ad Operations Specialist

Job Description

Job Description

Senior Ad Operations Specialist

Location: New York (Hybrid in office 2 days/week)

Department: Commercial

Salary: $80,000 - $90,000

About the Role

The Senior Ad Operations Specialist owns delivery of all digital advertising campaigns across Time Out's routes to inventory, from managed service and direct display through PMP setups. This role handles trafficking, troubleshooting, optimization and reporting end to end, playing a key part in meeting client expectations and helping Sales maximize revenue. This is a hybrid role that will report to the Director of Account Management and Operations and be in office 2 days/week.

What You'll Do

Campaign Management & Trafficking

• Manage campaign setup and delivery across Direct, Programmatic (PG), LMS, display, high impact and DOOH, ensuring accurate setup and performance in line with North America revenue goals

• Traffic third party tags across rich media, HTML and JavaScript, implementing keyword and block lists as needed

• Troubleshoot campaigns, identify red flags early and ensure SLAs are met so assets and campaigns go live on time

• Generate campaign and ad previews for client approval and flag creative issues for optimization within SLA

Reporting & Insights

• Own campaign reporting and analysis, including thorough end of campaign insights

• Oversee inventory forecasting for upcoming bookings, track reserved inventory and flag availability and sell through opportunities to management

• Deliver metrics and measurement requirements for agencies and clients, including viewability and brand safety through IAS and MOAT

• Maintain benchmarking across Time Out ad products against industry standards

Audience Strategy

• Build and manage Time Out's audience cohorts, delivering audience insights for end of campaign analysis

• Monitor OMP activity and equip Account Managers with insight to convert opportunities into PMP and PG deals

Stakeholder & Partner Management

• Serve as a technical resource for Sales and their clients, advising on inventory and campaign delivery

• Management of operational support partners focused on the NA business and coordinate with Franchise partner campaign management

• Own relationships with creative vendors, serving as the primary point of contact for asset delivery, specs and troubleshooting

• Keep Sales, PMs and leadership aligned on campaign status through the Campaign Tracker

• Time Allocation: NA team 90%, Franchise 10%

What You'll Need

• 3+ years of digital ad operations experience spanning campaign trafficking, quality assurance, troubleshooting and client facing communication

• Proficiency in GAM and SSP deal setup (e.g. Magnite)

• Experience managing display, programmatic and DOOH campaigns

• Hands on experience with brand safety and ad verification tools, including implementation, reporting and optimization

• Strong attention to detail with the ability to work toward client KPIs

• Ability to collaborate across internal teams on strategic initiatives, such as video integration and optimization for programmatic demand

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

Recruitment Scam Warning

Time Out is aware of recruitment scams in which individuals falsely claim to represent our company.

Please note that Time Out will never ask candidates to pay fees, transfer money or make purchases at any stage of the recruitment process. We also do not conduct interviews or communicate with candidates via Telegram or WhatsApp.

If you receive a suspicious message, job offer or payment request claiming to be from Time Out, please do not respond or send any money. Instead, contact us at View email address on ziprecruiter.com so we can investigate.

Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.

Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.

Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 13 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka, Budapest and Vancouver. More Time Out Market locations are in the pipeline as the global expansion continues.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.