Marketing Manager - Wide Band Gap (SiC/GaN)

About the roleWe are looking for a (Senior) Regional Marketing Manager to drive commercial success across our GaN and SiC portfolio. In this role, you will define and execute regional marketing and pricing strategies, working closely with customers, distribution partners, and internal teams to maximise revenue, ASP, and market share. You will play a key role in identifying and capturing growth opportunities in fast-evolving wide bandgap markets, balancing short-term performance with long-term strategic growth.What you will doDevelop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trendsEngage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market positionOwn and implement regional pricing strategy, including quoting, negotiations, and margin optimisationLead and manage RFQs and commercial negotiations with end customers and partnersDefine and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditionsIdentify and capture new business opportunities through marketing lead generation and conversionCollaborate with Sales to convert leads into revenue, ensuring strong pipeline managementCollect and analyse market intelligence and pricing benchmarks to support business growth decisionsDrive adoption of wide bandgap technologies by aligning value propositions with customer application needsWhat you will bringStrong background in marketing, business development, and pricing strategyPreferably experience in semiconductors, power electronics, or wide bandgap technologies (GaN / SiC)Good understanding of global semiconductor markets, supply chains, and customer ecosystemsExperience with business intelligence and data analytics tools (e.g. Power BI, Spotfire)Strong ability to translate market insights into actionable strategiesExcellent negotiation, influencing, and decision-making skillsStrong analytical mindset with structured problem-solving approachHighly self-motivated, results-driven, and entrepreneurialStrong communication and storytelling skills for both technical and commercial audiencesCustomer-focused with the ability to operate in fast-paced, evolving marketsCollaborative and effective in global, cross-functional environmentsYour profileBachelor’s or Master’s degree r equivalent in Electrical Engineering, Business, Marketing, or EconomicsExperience in marketing, sales, or business analysis, ideally within semiconductors or B2B technology marketsExposure to power electronics or wide bandgap markets (GaN / SiC) is highly desirableProven track record in commercial growth, pricing, and customer engagementWhy join us?At Nexperia, you’ll have the opportunity to:Play a key role in scaling next-generation wide bandgap technologiesInfluence regional strategy and global business growthWork at the forefront of high-efficiency power electronics marketsCollaborate with international teams across marketing, sales, and R&DNexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright material and the word Nexperia is a registered trademark.D&I StatementAs an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.SummaryLocation: United States of America - Home based; DallasType: