Campaign Manager, Event Marketing

GLG’s Campaign Manager, Event Marketing sits within the Marketing organization and plays a key role in driving audience engagement, event registrations, and campaign performance across GLG’s portfolio of virtual and in‑person events. This role is responsible for developing and executing data‑informed marketing campaigns that connect senior decision‑makers with timely insights and expertise from GLG’s global network of experts. Blending event marketing, campaign operations, audience strategy, and performance analysis, this role partners closely with event programming, content, commercial, and marketing teams to deliver high‑quality campaigns that drive engagement and support broader business objectives. The ideal candidate is a highly organized, analytically minded marketer who is energized by fast‑paced execution, audience optimization, and continuous performance improvement. This role reports to the Director of Campaigns & Analytics and owns the end‑to‑end campaign process, including audience segmentation, campaign deployment, reporting, testing, optimization, and operational execution. Key Responsibilities Audience Strategy & Event Promotion Develop and execute targeted outreach strategies to drive registrations and engagement across GLG’s event portfolio Build and refine audience segments aligned to event topics, client interests, engagement behavior, and campaign objectives Partner closely with event programmers, content leads, and commercial stakeholders to ensure campaigns reach the most relevant audiences Contribute to audience growth and engagement strategies through testing, segmentation, and performance insights Campaign execution and Optimization Develop and execute integrated event marketing campaigns across email and digital channels, including campaign setup, QA, deployment, reporting, and optimization Write and edit compelling promotional copy for event invitations, landing pages, reminder communications, and post‑event follow‑ups Monitor campaign and outreach performance across key engagement and conversion metrics, including open rates, click‑through rates, registrations, attendance, and conversion trends Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance Cross‑Functional Collaboration & Operations Partner with Marketing, Content, Programming, and Commercial teams to coordinate campaign timelines, audience targeting, and execution workflows Ensure accuracy and consistency across audience management, campaign QA, reporting, and operational processes Help improve campaign processes, documentation, and workflow efficiency within the broader marketing organization Manage multiple concurrent campaigns and event priorities in a fast‑moving environment with strong attention to detail and execution quality Required Skills Potential candidates must possess: Bachelor's degree, equivalent experience, or certification(s) in Marketing, Communications, Business, or a related field 2+ years of experience in event marketing, campaign management, marketing operations, or email marketing, preferably within a B2B or professional services environment Demonstrated experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting Hands‑on experience with marketing automation platforms, with Marketo experience strongly preferred Strong written and oral communication skills, including experience writing promotional or conversion‑oriented marketing copy High attention to detail and strong organizational skills across campaign execution, QA, and audience management Ability to manage multiple projects and priorities simultaneously while maintaining accuracy and responsiveness Analytical mindset with comfort interpreting campaign performance data and identifying opportunities for improvement Strong collaboration skills and ability to work effectively across cross‑functional teams Preferred Experience Familiarity with marketing automation platforms, reporting tools, and digital marketing workflows Experience supporting webinar, virtual event, or executive audience marketing programs Experience working within a fast‑paced, metrics‑oriented B2B marketing environment Proficiency in Microsoft Office, particularly Excel and Word Benefits Comprehensive medical, dental and vision coverage effective on your first day of employment Flexible paid time off. No pre‑determined limits on vacation time, plus 10 company holidays 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting) Tuition reimbursement program for eligible courses including language skills courses Paid parental leave, adoption and surrogacy reimbursement Free wellbeing support with the Calm app, Maven and EAP, and free long‑term therapy & counselling assistance through Pathways Other work perks and benefits available based on final job location Compensation GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation. The anticipated hiring base salary range for this role is: $70,500—$100,000 USD About GLG / Gerson Lehrman Group GLG is the world’s leading platform for trusted human expertise. We connect global decision‑makers—from hedge fund managers and private equity partners to strategy leaders at Fortune 500s—with the specific, authoritative voices required to answer their most critical questions. At GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high‑stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes. We are a global team of pragmatic problem‑solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented. Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law. #J-18808-Ljbffr GLG