Executive Vice President, Analytics

Zenith Analytics EVP

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

At Zenith, we put data-driven understanding of our clients' customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That's at the heart of Live ROI, and it all starts with Analytics.

Working closely with both the Business Strategy, Investment and broader discipline teams, Analytics owns the data strategy, implementation and success of tying our clients' marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

Responsibilities

The EVP of Analytics will provide intellectual capital and team direction, while managing a dynamic team of experts across Analytics, Engineering, Data Science, Data Governance, Data Platform & Solutions and Ad Operations (TAAG). This leader will be a key member of the cross functional leadership team and work collaboratively to ensure that data enables decision-making and strong business outcomes. The EVP of Data and Analytics will also partner closely with client teams to deliver on the team vision, roadmap, and critical business support. The role of the EVP is to consult, manage, coach and delivery, while being the face of the analytics team to the client and the larger Groupe solutions under the Power of One model.

Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally

Contribute intellectual capital regarding measurement, analytics, research and insights

Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process

Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools (Epsilon/Connected ID) to support client transformation needs

Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support

Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights

Provide strategic and tactical data and analytics recommendations to clients and key stakeholders

Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence

Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities than can power business growth, both internally and externally

Qualifications

Minimum 15 years of experience, with minimum of 5 years of agency experience

Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server)

Digital attribution & incrementality measurement experience

Experience working with RMNs & innovative AI solutions

Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display

Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data

Deep knowledge and experience across the media landscape both addressable and non-addressable channels

Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience

Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned

Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams

Strong leadership capabilities with team building experience and change management skills to lead transformation across client relationships, people and teams and business results

Excellent communication and storytelling skills

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $176,000.00 - USD $300,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.