Programmatic Client Solutions Lead

Programmatic Client Solutions Lead Location: NY-New York TWP Time Type: Full time Job Description Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning News and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters Why This Role Matters Serves as the senior technical and commercial client solutions partner for The Washington Post's Programmatic Direct business, working alongside Programmatic & Agency Development leadership to grow strategic advertiser and agency relationships and expand programmatic revenue. Provides deep programmatic expertise across The Post's largest and most complex accounts, translating advertiser objectives and technical requirements into scalable solutions that improve activation, performance, and long-term commercial value. Connects client strategy, programmatic technology, analytics, and The Post's advertising capabilities to identify new revenue opportunities and deliver differentiated solutions for advertisers, agencies, and programmatic partners. Represents the commercial needs of Programmatic Direct across Product, Engineering, Ad Operations, Revenue Operations, and other teams, ensuring technical capabilities and operational processes support client needs and business growth. Helps shape the future of The Post's Programmatic Direct business by establishing scalable client solutions practices, identifying emerging opportunities, and applying evolving advertising technologies to strengthen our competitive position. What Motivates You You are energized by solving complex client challenges and turning programmatic expertise into measurable commercial results. You enjoy working alongside sales leaders as a strategic and technical partner to grow sophisticated advertiser and agency relationships. You thrive at the intersection of client strategy, technology analytics, and revenue growth. You enjoy translating complex programmatic concepts into clear recommendations that clients and commercial teams can act on. You are motivated by using performance data, client insights, and market intelligence to identify opportunities for account expansion and stronger business outcomes. You enjoy collaborating with Product, Engineering, Ad Operations, and external technology partners to solve complex activation challenges and improve the client experience. You take pride in developing scalable solutions, frameworks, and best practices that help a growing business operate more effectively. You are curious about AI, emerging advertising technologies, and new capabilities that can improve client solutions, workflows, and commercial performance. How You'll Support the Mission Lead the strategic client solutions approach for a portfolio of The Washington Post's largest and most complex Programmatic Direct relationships, strengthening client retention, account growth, and long-term revenue. Partner with Programmatic & Agency Development leadership as the senior technical counterpart in strategic advertiser, agency, and platform conversations, combining commercial objectives with programmatic expertise to expand relationships and unlock new revenue opportunities. Advise advertisers, agencies, and programmatic partners on Private Marketplace, Programmatic Guaranteed, and emerging programmatic solutions, translating business objectives and buying requirements into strategies that improve activation, performance, and commercial outcomes. Identify account expansion and revenue opportunities by analyzing client objectives, campaign performance, buying behavior, historical trends, and marketplace developments to inform strategic account planning and growth priorities. Drive resolution of complex programmatic activation and delivery challenges by working across SSPs, DSPs, Ad Operations, Product, Engineering, and Revenue Operations to protect client relationships and maximize revenue performance. Develop scalable frameworks for Deal ID management, campaign taxonomy, activation, troubleshooting, and programmatic best practices that improve execution consistency and support continued growth of the Programmatic Direct business. Translate campaign analytics, account performance, and marketplace intelligence into strategic recommendations, Quarterly Business Reviews, and client-facing insights that demonstrate value and identify opportunities for deeper partnership. Represent Programmatic Direct in cross-functional Product, Engineering, Operations, and revenue initiatives, advocating for client and commercial requirements that strengthen The Post's programmatic capabilities and competitive position. Influence product and operational priorities by synthesizing client feedback, technical requirements, market developments, and revenue opportunities into actionable recommendations that improve scalability and advertiser outcomes. Evaluate emerging programmatic technologies, platforms, AI-enabled capabilities, and marketplace developments to identify opportunities that enhance client solutions, increase operational efficiency, and create new sources of revenue. The Skills and Experience You Bring 8+ years of experience in programmatic advertising, AdTech, client solutions, digital media, agency trading, publisher monetization, technical account management, or a related field. Deep expertise in Programmatic Guaranteed, Private Marketplaces, Deal IDs, SSPs, DSPs, digital media buying, and the broader programmatic advertising ecosystem. Demonstrated success serving as a strategic or technical advisor to enterprise advertisers, major agencies, HoldCo relationships, or other sophisticated programmatic clients. Experience partnering with sales or client leadership to develop account strategies, identify expansion opportunities, and grow strategically important client relationships. Demonstrated ability to translate complex advertiser objectives and technical programmatic requirements into actionable solutions that improve client and commercial outcomes. Experience working with major DSPs and SSPs such as The Trade Desk, Google DV360, Amazon DSP, Yahoo DSP, Basis, StackAdapt, Viant, Microsoft/Xandr, Index Exchange, Magnite, PubMatic, OpenX, or comparable platforms. Strong technical fluency with the ability to diagnose complex programmatic activation, delivery, Deal ID, and integration challenges and collaborate effectively with technical and non-technical stakeholders. Strong analytical and commercial acumen with experience using campaign performance, client data, and marketplace insights to identify trends, diagnose challenges, and recommend revenue growth opportunities. Experience developing strategic account plans, Quarterly Business Reviews, performance analyses, and executive-ready client recommendations. Advanced proficiency with Excel or similar analytical tools; experience with Adomik, Salesforce, Tableau, Looker, or comparable advertising, CRM, and business intelligence platforms is preferred. Demonstrated ability to influence Product, Engineering, Ad Operations, Revenue Operations, and commercial stakeholders without direct authority. Exceptional written, verbal, and presentation skills with the ability to simplify complex technical concepts and communicate effectively with senior client, partner, and internal audiences. Strong project and stakeholder management skills with the ability to lead complex initiatives and manage multiple priorities in a fast-moving environment. Curiosity about AI and emerging advertising technologies, with an interest in responsibly applying new capabilities to improve analysis, productivity, client solutions, and commercial performance. Collaboration makes us stronger. That’s why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week. Compensation and Benefits Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey: Competitive medical, dental and vision coverage Company-paid pension and 401(k) match Three weeks of vacation and up to three weeks of paid sick leave Nine paid holidays and two personal days 20 weeks paid parental leave for any new parent Robust mental health resources Backup care and caregiver concierge services Gender affirming services Pet insurance Free Post digital subscription Leadership and career development programs Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status. The salary range for this position is: $125,650 - $233,350 Annual The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process. #J-18808-Ljbffr