Lease-Up Marketing Manager

Lease-Up Marketing Manager

This is a remote position; however, candidates located in or near Tampa, Orlando, Miami, Atlanta, Raleigh, Indianapolis, Chicago, Houston, or Dallas are strongly preferred.

Advenir Azora is looking for a driven, detail-oriented Lease-Up Marketing Manager to own the full marketing lifecycle of new multifamily developments - from groundbreaking through stabilization.

This is a high-impact role at the intersection of strategy and execution. You'll build the plan, launch the community, monitor performance, solve problems fast, and keep leadership fully informed. Reporting directly to the Chief Marketing Officer, you'll be the primary marketing voice on every lease-up you own.

What You'll Own

• End-to-end marketing strategy and execution for all assigned lease-up communities, from pre-development through formal stabilization
• Pre-launch readiness: website, ILS setup, photography, drone video, 3D tours, signage, collateral, and platform onboarding (SOCi, Tour24, EliseAI, Entrata, Lineups DA)
• Weekly lead volume and conversion reviews; monthly cost-efficiency and cost-per-lead analysis by channel
• Formal 30/60/90-day performance reviews with data-driven action plans and defined targets
• Stabilization handoff - initiating the transition to the Portfolio Marketing Manager 30 days before reaching 90% occupancy
• Budget management and spend recommendations tied to leasing performance and absorption goals
• Digital channel alignment (SEO, PPC, geofencing, ILS) in collaboration with the Digital Marketing Manager

What We're Looking For

• Proven experience in multifamily lease-up or property marketing — you understand the full lifecycle from groundbreaking to stabilization
• Strong analytical mindset - you don't just track data, you translate it into clear recommendations with defined outcomes
• Exceptional project management skills; comfortable managing many moving parts across internal teams and external vendors simultaneously
• Hands-on familiarity with platforms such as Entrata, SOCi, EliseAI, Tour24, Apartments.com, and Zillow
• A sense of urgency - lease-up moves fast and you move faster
• Strong communication and leadership presence in stakeholder meetings, including Development, Operations, and investor partners
• Commitment to Fair Housing compliance and brand standards at every stage of approval

Key Tools & Platforms Entrata · SOCi · EliseAI · Tour24 · Lineups DA · LCP360 · Zillow 3D · Apartments.com · PPC / Geofencing · SEO · Microsoft Planner

You'll step into a lease up role with real ownership, not just coordination. You'll work directly with the CMO, have a seat at the table in Development and investor meetings, and see the measurable impact of your work from a community's first banner to its stabilization day.

If you thrive in fast-paced environments, love the moment a community launches, and want to be the person leadership turns to when the pace needs to accelerate - this is your role.