TikTok & Social Media Coordinator

Company Introduction

Based in Irvine, CA, PSD Underwear is a designer, marketer, and distributor of high quality, affordable, and premium briefs, boxers, sports bras, and loungewear. The company serves a diverse customer base (men’s, women’s, and youth) through company-owned web, wholesale, and international distributors. PSD is renowned for its specialty designs and for collaborating with the biggest brands from Warner Bros., Nickelodeon, DC, Hooters, and Naruto. Additionally, the company has an unmatched and growing roster of celebrities, social media influencers, and top-tier athletes including, Bronny James, Jimmy Butler, Ja Morant, Marshawn Lynch, and Tyler Herro.


General Summary

We’re looking for a TikTok Shop & Social Media Coordinator who’s passionate about creator culture, affiliate marketing, and all things TikTok. This role will focus primarily on managing and expanding our TikTok Shop Affiliate Program (approximately 60–70% of your time), while also supporting our broader social media strategy across key platforms.

You’ll report directly to the Brand Marketing Director and collaborate closely with marketing, creative, and e-commerce teams to drive affiliate growth, engagement, and brand visibility. If you love discovering emerging creators, staying ahead of social trends, and building authentic relationships that move culture — we’d love to meet you.

Essential Job Functions

• Manage and grow PSD’s TikTok Shop Affiliate Program — identify, recruit, and nurture relationships with affiliate partners and creators.
• Coordinate product seeding and gifting strategies for affiliates and influencers to maximize engagement and conversions.
• Track and analyze affiliate performance, growth, and engagement metrics to inform strategy and optimize results.
• Develop and maintain a content calendar for social media channels, ensuring alignment with brand campaigns and product launches.
• Schedule, post, and monitor content across TikTok, Instagram, Threads, and additional platforms.
• Support influencer outreach and collaboration efforts on non-TikTok platforms.
• Partner with the creative team to align affiliate and social content with brand messaging and aesthetics.
• Stay current on social trends, platform updates, and new tools, recommending innovative ways to grow reach and engagement.

Required Knowledge, Skills, and Abilities

• Strong ability to identify and resolve problems with initiative and creativity.
• Excellent time management and multitasking skills with a sense of urgency for deadlines.
• Comfortable working independently and collaborating across teams, both domestic and international.
• Proficiency in Microsoft Excel and Outlook; familiarity with Full Circle, Microsoft Teams, and Adobe Illustrator is a plus.
• Exceptional verbal and written communication skills with strong attention to detail.
• Highly organized, proactive, and adaptable in a fast-paced, evolving environment.
• Demonstrated passion for brand storytelling, social content, and community engagement.
• Strong follow-up and relationship management skills.

Required Education and Experience

• 2–3 years of experience in social media, influencer marketing, or affiliate programs.
• Deep understanding of TikTok, affiliate marketing platforms, and social media trends.
• Proven ability to build and maintain creator relationships and drive measurable results.
• Strong organizational skills and attention to detail.
• Genuine interest in pop culture, fashion, and digital marketing.
• Experience with social scheduling or analytics tools.

This position is open for Hybrid, Remote or In-office.

Physical Requirements

Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.

PSD Underwear provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. PSD Underwear takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.

Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.