Product Director

Product Director

Stored Energy Systems (SENS) is an award-winning manufacturer of premium quality power conversion products located in Longmont, CO. In business for over 50 years, SENS is the market leader with a proven track record of providing highly reliable battery chargers, DC power systems, and related products to industrial markets.

SENS is seeking a Product Director to provide strategic and commercial leadership for major products, platforms, and market segments within our portfolio. This role will define product strategy, guide investment priorities, and lead cross-functional execution from market opportunity identification through commercialization, market penetration, growth, and lifecycle management.

A critical focus of this role will be identifying and shaping new and adjacent markets while developing authoritative application, customer and competitive insight. The Product Director will engage directly with customers, prospects, industry experts, partners, and other market participants to understand application requirements, system architectures, customer pain points, buying criteria, competitive solutions, and emerging trends. This role synthesizes these insights into product strategies, market-entry plans, and differentiated solutions that enable SENS to enter, penetrate, and grow within new markets.

The role will have a primary focus on data centers and hyperscale customers while identifying and developing opportunities across telecommunications, utility infrastructure, renewable energy, industrial, and other adjacent markets. The ideal candidate combines deep technical understanding, strong commercial judgment, and the stature to influence enterprise decisions from the C-suite through Directors and functional teams. This role operates with broad autonomy, aligns leaders with competing priorities, and converts ambiguity into clear company-wide product direction and measurable business results.

Responsibilities

• Proactively identify and evaluate new markets, applications, and customer segments and personally lead the evaluation of the highest-impact growth opportunities for SENS.
• Develop deep application-level knowledge within targeted markets, including customer workflows, system architectures, technical requirements, pain points, purchasing processes, competitive alternatives, and future needs.
• Lead customer and market discovery through direct engagement, field visits, industry events, expert interviews, channel relationships, and competitive research.
• Assess market attractiveness, growth potential, competitive dynamics, barriers to entry, and SENS's ability to win.
• Develop market-entry, penetration, and growth strategies for prioritized opportunities.
• Identify portfolio gaps, technology investments, product extensions, partnerships, and capabilities required to address new markets.
• Own the strategy and lifecycle performance of major product platforms, portfolios, or strategic market segments.
• Establish differentiated product visions and multi-year roadmaps aligned with company growth priorities.
• Recommend product investment, continuation, repositioning, partnership, and end-of-life decisions.
• Present market opportunities, product strategies, investment priorities, and performance recommendations to senior and executive leadership.

Strategic Customer & Market Leadership

• Build strong relationships with key accounts, prospects, executive stakeholders, channel partners, and industry participants.
• Translate customer and market intelligence into product requirements, differentiated value propositions, and commercialization strategies.
• Become a subject-matter expert on the applications and customer needs within targeted new markets.
• Evaluate competitive offerings, emerging technologies, regulatory developments, and changes in market structure.
• Represent SENS in strategic customer discussions, industry forums, and selected partnership evaluations.
• Partner with Sales and Business Development to convert market insights into target accounts, opportunities, and revenue growth.

Product Development Leadership

• Establish product priorities and guide requirements for complex hardware, software, and systems-level solutions across multiple products and programs.
• Partner with Engineering leadership to evaluate technical alternatives, investment requirements, development risks, and schedule trade-offs.
• Provide product leadership during architecture reviews, design reviews, validation, certification, and launch readiness.
• Ensure product development decisions remain aligned with validated customer applications, market opportunity, competitive positioning, and financial objectives.
• Resolve cross-functional issues affecting product scope, customer commitments, commercial viability, or market timing.

Go-to-Market & Market Penetration

• Own product positioning, market segmentation, value propositions, and commercialization strategy.
• Develop strategies to move customers from market awareness and qualification through initial adoption, broader deployment, and sustained growth.
• Lead cross-functional launch planning across sales, marketing, engineering, operations, supply chain, quality, and customer support.
• Develop sales enablement strategies and provide advanced product and application training to customer-facing teams.
• Support strategic account plans, major proposals, commercial negotiations, and complex customer opportunities.
• Partner with Marketing to develop market-specific campaigns, technical content, thought leadership, and demand-generation priorities.
• Monitor adoption and penetration within new markets and adjust strategy to overcome barriers and accelerate growth.

Financial & Commercial Ownership

• Develop and own business cases, revenue plans, market forecasts, investment requirements, cost models, and margin objectives.
• Establish pricing strategies and commercial frameworks for assigned products and markets.
• Evaluate strategic deals, customer-specific requirements, and nonstandard commercial opportunities.
• Track revenue, margin, market adoption, penetration, quality, forecast accuracy, and customer satisfaction.
• Initiate corrective actions when product or market performance falls below expectations.

Organizational & Cross-Functional Leadership

• Serve as the senior product leader for assigned products, platforms, or markets.
• Influence up, down, and across the organization to drive alignment, decision-making, and execution.
• Influence up by clearly communicating market opportunities, strategic recommendations, investment priorities, risks, and business trade-offs to the Executive Leadership Team and C-level leaders.
• Influence across by building alignment among senior stakeholders and functional leaders across engineering, sales, marketing, operations, quality, finance, and supply chain.
• Influence down by providing clear product direction, priorities, context, and decision-making frameworks that enable teams to execute effectively.
• Lead complex initiatives involving multiple product lines, customer groups, functions, or geographic regions.
• Influence resource allocation and organizational priorities without direct authority.

Required Qualifications

• Bachelor's degree in engineering, business, or a related field.
• 8+ years of progressive product management, product strategy, product development, or related commercial leadership experience. Significant experience with technically complex products, systems, or infrastructure solutions.
• Demonstrated success identifying new markets or applications and translating market insights into measurable revenue, margin, adoption, or market-growth results.
• Experience conducting customer discovery and developing a deep understanding of technical applications and customer requirements.
• Experience owning products or platforms across the full lifecycle.
• Strong understanding of product economics, pricing, forecasting, business cases, and investment analysis.
• Ability to engage credibly with engineering teams on system architecture, technical requirements, and design trade-offs.
• Demonstrated ability to influence at all levels of an organization, including C-level executives, senior functional leaders, peers, and execution teams, without relying on direct authority.
• Proven ability to communicate complex market, technical, and financial concepts clearly and persuasively to executive audiences and drive decisions.
• Excellent strategic thinking, analytical, communication, presentation, and stakeholder management skills.
• Ability to lead through ambiguity and balance technical, customer, financial, and operational priorities.

Preferred Qualifications

• Experience successfully entering or expanding within new markets, applications, or customer segments.
• 12+ years of progressive product management, product strategy, product development, or related commercial leadership experience.
• Experience with DC power systems, energy storage, battery technologies, power electronics, or critical energy infrastructure.
• Experience serving data center or hyperscale customers.
• Knowledge of telecommunications, utility, renewable energy, or industrial power applications.
• Experience with hardware-software integrated products and systems-level solutions.
• Familiarity with high-reliability product development, global certifications, regulatory requirements, or compliance processes.
• Experience working with global customers, engineering teams, suppliers, or market channels. MBA, advanced technical degree, or equivalent commercial leadership experience.

Location: This position is located onsite in Longmont