Director, Performance Marketing

At the San Francisco 49ers, our mission is simple but powerful: to create meaningful moments that inspire and connect. Whether it’s on the field, in the community, or behind the scenes, we’re united by the belief that the work we do has the power to bring people together and leave a lasting impact.

Success here takes more than passion; it’s about bringing your best to every challenge. We thrive by balancing priorities with precision, making thoughtful decisions in fast-paced environments, and always looking ahead to what’s next. Our team is built on core competencies that shape how we work: adaptability, integrity, collaboration, strong communication, and a relentless focus on continuous improvement. Together, these qualities fuel our ability to deliver world-class experiences for our fans, partners, and community.

If you’re excited about being part of a supportive team where you can develop your skills, share your ideas, and help make a difference, we’d love to have you join us.

Position Summary

The Director, Performance Marketing bridges the gap between business insights and business performance. This leader must be equally at home in a SQL environment and an executive boardroom — translating complex data into clear, actionable direction across every facet of the organization: revenue generation, brand growth, and fan engagement.

This role oversees the organization's data warehouse, CRM ecosystem, and automated reporting, while supporting cross-functional strategic initiatives and fan experience development. The ideal candidate brings deep technical expertise in database management, customer analysis, and business intelligence, paired with a proven track record of using insights to drive revenue, deepen customer relationships, and improve operations at scale.

Responsibilities & Duties

• Lead marketing data strategy and performance insights.
• Manage the organization's data strategy, maintaining and expanding the data warehouse, CRM, and real-time data center while ensuring accuracy, accessibility, and compliance with GDPR/CCPA and data governance policies.
• Integrate internal and external data sources; identify, vet, and negotiate with best-in-class data vendors.
• Manage the NFL Shared Database to support brand awareness, sales, marketing, and league compliance.
• Develop and maintain customer segmentation models and lifecycle frameworks to support targeted marketing, retention, and revenue growth initiatives.
• Design and deliver executive dashboards and data visualizations that drive alignment and accountability across all departments.
• Lead advanced campaign analysis and ROI reporting for B2B and B2C initiatives across digital marketing and experiential fan engagement.
• Support across all fan feedback initiatives — post-game surveys, real-time feedback, member surveys, and event recaps.
• Build and maintain automated reporting infrastructure to deliver timely, consistent performance data across departments.
• Partner with business units to align performance insights and support cross-functional strategy development, bringing a data-driven and fan-first lens to partnership strategy, retail and concessions, new business development, and special projects.
• Build high-quality models, competitive analyses, and executive presentations to inform decisions at the highest levels of the organization.
• Manage key vendor relationships to advance team initiatives, improve fan experience, maximize revenue, support deal negotiations and long-term capital expenditure modeling.
• Lead, mentor, and develop the business analysts, fostering a culture of curiosity, collaboration, and continuous improvement.
• Build trusted relationships across departments, acting as a strategic advisor and thought partner to senior leaders and executives.
• Communicate complex data and recommendations confidently to all audiences — from analysts to the C-suite — through presentations, reports, and direct dialogue.
• Other duties as assigned

Required Abilities and Skills

• Proven ability to bridge technical data expertise with strategic business thinking and executive communication.
• Strong project management skills with the ability to manage multiple high-priority initiatives simultaneously.
• Track record of building high-performing teams and developing talent through mentorship.
• Financial modeling proficiency with the ability to structure problems, build models, and present findings with precision.
• Creative problem-solver with intellectual curiosity, attention to detail, and a bias toward action.

Education and Experience

• At least 8-10 years; or an equivalent combination of education and experience.
• Expert proficiency in SQL and Tableau (required); CRM platform experience — Salesforce or Microsoft Dynamics (required).
• Experience with Python and R (required); Qualtrics, SAP HANA, Snowflake (preferred).
• Proficiency in Excel (financial modeling), PowerPoint, and Google Suite.
• Professional sports or fan-facing consumer business experience is a strong plus.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

The employee will be sitting in a typical office environment the majority of the time and may be exposed to outdoor weather conditions.

The employee is frequently required to sit, use hands or fingers, handle or feel objects, tools, or controls and reach with hands and arms. The employee is regularly required to talk or hear. The employee is occasionally required to stand, walk, and lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision and the ability to adjust focus.

This position requires the employee to work extended hours, weekends and/or holidays.

Travel

10% of local travel time is expected for this position.