Partner Marketing Manager, Technology Alliance Partners

Partner Marketing Manager, Technology Alliance Partners

Location: Santa Clara, CA (Hybrid - Ability to travel)

Duration: 12 months (possible extension)

Duties:

The Alliance Marketing Manager, Technology Alliance Partners (TAP) will plan, develop, and execute integrated marketing campaigns with our go-to-market technology partners, focusing on North America execution. The ideal candidate has proven experience developing strong working relationships with partners and is comfortable overseeing all aspects of integrated marketing: campaign/event strategy, content strategy, creative direction, and budget management.

In this role, you will create and execute unique, integrated, results-driven marketing campaigns across the industry and throughout the marketplace to create visibility and strength of our TAP relationships. You will have the opportunity to influence and shape all aspects of marketing including event strategy, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budgeting. You will build and maintain relationships with internal and external Alliances and teams internally to influence the adoption of marketing best practices.

This individual will be responsible for driving alliance marketing programs, building internal and external awareness of technology solutions, and planning and executing marketing events. The position requires experience in leading the marketing strategy and executing programs with strong project management skills. Must be comfortable working in a self-directed environment and independently execute many marketing deliverables including value propositions, solution briefs, global marketing plans, and multi-city events.

Skills:

• 4-7+ years of enterprise marketing experience including partner marketing
• Demonstrable experience and expertise working with independent software vendors (ISVs), CSPs, e.g. AWS, GCP, or Systems Integrators (SIs).
• Good communication (written and verbal), reporting, and presentation skills.
• Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution. Experience working with Field Marketing organizations.
• Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, ABM, digital marketing, webinars, and third-party industry events.
• Demonstrated pipeline impact of partnerships and programs.
• Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines.

Responsibilities:

• Lead and Do: Lead marketing efforts directly supporting multiple key strategic alliances. You will help create and support the marketing strategy for various partners working to reach marketing goals aligned to the business objectives and targets of the Global Technology Partnership Alliances organization. You will be an important point of contact for the Alliances sales team globally.
• Relationships: develop and maintain relationships with key partners, alliance engagement managers, and internal stakeholders to help further the relationship and joint marketing opportunities.
• Website: Optimize, expand, and maintain marketing web pages. Develop a world-class digital experience for customers to discover our technology integrations for conversion.
• Execute multi-channel, multi-partner programs: work with various internal groups and partner teams to build integrated marketing plans.
• Nurture: Work with marketing and sales teams both internally and at the partner to document, optimize and report on lead nurture efforts.
• Outcomes and Reporting: Set, track, and report progress around KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews (QMRs) with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support

Education: 4-year bachelor's degree.