Remote Content & SEO Specialist

Key Responsibilities;

Write marketing-focused content that entices travelers to book — including cruise line pages, cruise ship pages, departure port pages, and promotional landing pages

Write, edit, and maintain website content including cruise line, cruise ship, departure port, and destination pages and other site content

Research and develop new content opportunities based on SEO, customer interests, cruise industry trends, and business priorities

Create, publish, and maintain blog content focused on cruising, destinations, travel planning, and cruise industry topics

Repurpose written content into other formats, including podcast scripts, marketing content, and other digital content assets

Manage, source, and update image and video library

Source and select appropriate images from approved image libraries and cruise line resources to support website and blog content

Ensure all content follows SEO best practices, including keyword targeting, metadata, internal linking opportunities, and content optimization

Review and update existing content to maintain accuracy, freshness, and search visibility

Collaborate with the Marketing team on campaigns, promotions, email content, blog initiatives, and other marketing-driven projects

Ensure content supports business goals, user experience, and conversion opportunities

Proofread and quality-check all content prior to publication

Utilize AI-assisted content tools where appropriate while ensuring all content meets CruiseDirect quality standards

Manage content calendar

Required Skills & Experience;

Proven experience writing marketing content for websites, blogs, and digital marketing channels — with a focus on driving customer action

Strong SEO/GEO knowledge, including keyword research, on-page optimization, content strategy, and content audits

Experience researching and creating content across multiple topics and formats

Mastery of grammar, punctuation, style, and writing for the web

Ability to source, evaluate, and select visual assets that support content objectives

Familiarity with content management systems and digital publishing workflows

Experience using Google Analytics, Google Search Console, or similar tools to evaluate content performance

Strong organizational skills with the ability to manage multiple projects simultaneously

Able to work collaboratively across Product, Marketing, and other departments in a remote environment

Experience with a project management system (Asana, Jira, or similar)

Nice to Have;

Cruise industry or travel industry experience — writing with authority and insider knowledge

Personal cruise travel experience and familiarity with major cruise lines, ships, and destinations

Experience with Drupal or similar CMS platforms

Experience creating or supporting podcast, video, or multimedia content

Familiarity with AI-assisted content creation tools

Technical Requirements:

Your OWN Equipment Desktop/laptop with:

Intel Core i5 / AMD Ryzen 5

4GB+ RAM (8GB preferred)

A quality virus and spyware protection and activated firewall

Minimum of 50 mbps (upload and download) wired internet

Stable wired broadband (no satellite or wireless). Broadband internet connection (DSL or cable) Note: Satellite, Dial-Up or wireless is not allowed. You will be required to test the connection

Backup power solution (generator or equivalent) in case of outages.

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