Principal Sales Engineer

Job Description

Job Description

ABOUT CORDIAL

We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

OUR VALUES

• Communicate better than the rest
• Own it, every time
• Solve client problems tenaciously 
• Make Waves

POSITION SUMMARY

Reporting to our SVP, Sales, we are looking for an experienced Principal Sales Engineer. You will understand and assess/scope client requirements, prepare and present demos of our platform, and address and overcome technical objections that arise throughout the sales process by serving as a trusted solution and technical advisor. On a normal workday, you can expect to spend a lot of time in meetings with potential clients and your sales rep colleagues, describing the technical features of Cordial's products in great detail, and creating strategies to drive sales.

YOU WILL

• Take the driver's seat. You will drive the technology exploratory stages of the sales process with our prospects and act as a technical leader for our sales organization. 
• Be the "Product Hero" that showcases the flexibility of Cordial's platform to each of your prospects' unique needs.
• Show-off your technical chops. You will provide day-to-day product/technical support and enablement to our sales team. You'll be considered a product expert. 
• Know the industry. You will provide feedback to senior management and our product team on feature requirements, value proposition and competitive data. You will keep informed on industry news and trends, products, services, competitors, and know relevant information about legacy, existing, and emerging technologies, and the latest product-line developments.
• Play a key role in helping to onboard new sales and pre-sales resources as Cordial continues to scale.
• Work closely with Sales Leadership, Product and Engineering to capture best practices and help to systematize how we deliver a world-class pre-sales experience.
• Be a key contributor in standing up and capitalizing on Loopio, our new RFP Response Platform.
• Offer a critical eye on all deals that you are either involved in or aware of. 

ABOUT YOU

• You are seasoned. You hold a bachelor's degree with at least 8+ years of experience as a Sr Sales/Solution Engineer, Solutions Architect, or related field in SaaS. 
• You find templated demos boring and always challenge the status quo. 
• You are articulate. You are able to clearly and concisely articulate technology and product positioning to both business and technical users (proactively connecting the dots for our prospects).
• You are Organized. As part of your process, you take detailed notes. Your ability to transfer knowledge onto other teams is 2nd to none. 
• You're pretty darn technical. You are proficient in RESTful APIs, Javascript, JSON, HTML, CSS, and PHP (Smarty) is a plus. You love this part of the job and are seeking a platform where your skillset can shine.
• You are skilled in presenting persuasive and compelling platform demonstrations as well as designing and delivering slide and video presentations to convey business value to prospective clients. 
• You are a Self-Starter. You are independent, organized, and passionate about detail. You are a team player, excellent at building relationships within your team and across teams. 
• You are eager to learn and urgently curious.. You are a motivated and active learner. If you don't understand something, you figure out a way to learn about it, and you aren't afraid to ask when you need help. You believe coaching and feedback is a gift. 
• You have the utmost integrity. You understand how to handle confidential information and sensitive issues. 
• You are agile. You're an expert multi-tasker, independently prioritizing and ensuring all needs are met. 
• You are empathetic, approachable and engaging. You connect well with prospects at all levels, and understand their needs. You have strong interpersonal and teamwork skills. Meeting new people and developing relationships is a super-power.
• You are Cordial. You understand our values and you walk the talk.
• If you're still reading this, please apply. We'd love to chat with you about how we are engaging customers in a meaningful way. 

COMPENSATION & BENEFITS 

$170,000.00-$195,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!

APPLICATION INSTRUCTIONS

Resume Submission Requirement — Please Read Carefully

When uploading your resume, your file must be named in the following format:

FIRSTNAME-LASTNAME-CORDIAL2026

Example: JOE-DOE-CORDIAL2026

Applications that do not follow this naming convention exactly will be automatically rejected and will not be reviewed. Please double-check your file name before submitting.

Accepted file formats: PDF or Word (.docx)

WORK AUTHORIZATION

As of January 1, 2026, Cordial does not provide visa sponsorship, visa transfers, immigration support, or employment-related documentation for immigration purposes, including letters supporting visa applications, renewals, transfers, or work authorization, for new hires.

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.