Lead Brand Designer, Web

About Checkr
Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, and Anthropic.

We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

About the role

We're looking for a Lead Brand Designer, Web, to shape how people experience the Checkr brand across all marketing surfaces. You'll partner closely with Marketing and Revenue, own our web brand standards, and bring a strong point of view on customer needs and business outcomes to every design decision.

What you'll do

• Design brand-forward web experiences that are polished, on-brand, and grounded in customer and business outcomes, across all marketing surfaces.
• Own and evolve brand standards, guidelines, and design systems for web.
• Scope design initiatives and prioritize work across multiple concurrent projects and timelines.
• Partner cross-functionally with Marketing and Revenue to maintain brand consistency across all web touchpoints.
• Provide creative direction and feedback to other designers on web/brand projects.
• Present and advocate for design decisions clearly and persuasively, from peers to senior leadership.
• Identify, hypothesize, and run ongoing user testing to evolve the web experience.
• Ground design decisions in a deep understanding of customer personas and the end-to-end user experience.

What you bring

• 7+ years of in-house or agency experience on tech or B2B brands.
• An outstanding portfolio demonstrating mastery of typography, layout, storytelling, and art direction.
• Fluency in Figma and Adobe Creative Cloud, plus experience using AI-assisted tools to accelerate production.
• Deep knowledge of information architecture, usability, accessibility, and UI/UX best practices.
• A systems-minded approach to building templates and reusable assets other teams can rely on.
• Experience developing brand standards and directing contractor or freelance creative work.
• A strong point of view and high craft standards, with the confidence to present and defend your work to senior leadership.
• Track record managing multiple concurrent projects in fast-moving, iterative environments where the brief isn't always perfect.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Nice to have

• Front-end fluency (HTML/CSS), enough to prototype or QA your own work in-browser.
• Illustration, photography, or art direction experience.
• Experience in HR tech, trust and safety, or identity verification products.
• Experience mentoring or giving creative direction to other designers.

Pay Transparency Disclosure

We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website .

On-target Earnings OR Base Salary range (San Francisco, CA)

$167,000—$196,000 USD

What We Offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend

At Checkr, we believe an in office work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile. Individuals are expected to work from the office 3+ days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Equal Employment Opportunities at Checkr
Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance .

Applicant Privacy Policy
If you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.

For applicants in Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

*Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., View email address on aiapply.co or View email address on aiapply.co).