Manager, Product Marketing (Golf Accessories)

POSITION OVERVIEW

At adidas, we never launch a product unless we consider it perfect.

Our product creation teams bring together consumer insight, design excellence, technical expertise, and commercial ambition to create products that perform at the highest level and connect with golfers around the world. Every product is shaped through thoughtful strategy, disciplined execution, and a commitment to delivering meaningful consumer and business impact.

The Manager, Product Marketing (Golf Accessories) manages assigned portions of the global adidas Golf Accessories range across golf bags, gloves, headwear, socks, belts, and related categories. This role translates category direction, consumer insights, and commercial requirements into clear product briefs, line plans, and seasonal deliverables from concept through commercialization and launch.

Reporting to the Senior Manager Product Marketing - Accessories, this role serves as the primary working-level Product Marketing lead for assigned products. The Manager partners closely with Design, Product Development, Materials Development, Go-to-Market, Commercial, Finance, and Market teams to drive product creation, milestone readiness, product-data accuracy, and timely execution against approved category objectives.

KEY RESPONSIBILITIES

• Seasonal Product Management: Manage assigned Accessories products from seasonal planning and brief creation through commercialization, launch, and lifecycle management.

• Product Briefing: Create and maintain product briefs, line plans, range tools, and seasonal documentation covering consumer needs, product benefits, price points, margin expectations, timing, and competitive context.

• Range Planning: Support seasonal range architecture, assortment recommendations, article planning, and product lifecycle decisions within the approved category strategy.

• Consumer and Market Insights: Translate consumer, athlete, account, competitive, and Market insights into actionable product recommendations for assigned categories.

• Line Optimization: Identify assortment gaps, product duplication, pricing opportunities, and product risks to support category reviews and range productivity.

• Product Creation: Partner with Accessories Design, Product Development, and Materials Development throughout the product creation process to deliver against approved briefs and seasonal objectives.

• Product Execution: Coordinate decisions across product features, dimensions, construction, materials, colors, graphics, packaging, and specifications for assigned products.

• Product Evaluation: Participate in concept reviews, sample evaluations, material selections, wear or use testing, and product modifications to support product quality and performance.

• Milestone Readiness: Own assigned milestone deliverables and ensure product briefs, range plans, samples, imagery, system data, and product information are complete, accurate, and delivered on time.

• Risk Management: Track product progress against the seasonal calendar and proactively identify cost, quality, sourcing, capacity, timing, and commercialization risks.

• Issue Resolution: Drive working-level resolution of product creation issues and escalate material category, financial, quality, sourcing, or timing decisions when appropriate.

• Commercial Performance: Support analysis of sell-in, sell-through, margin, pricing, volume, article count, adoption, and range productivity for assigned products.

• Market Feedback: Gather and synthesize Market, account, consumer, and competitive feedback to strengthen current and future product decisions.

• Go-to-Market Readiness: Partner with Go-to-Market and Commercial teams to ensure product information, key benefits, pricing, and seasonal stories are clear and launch-ready.

• Sell-In Support: Prepare seasonal presentations, product tools, tech sheets, and other sell-in materials for assigned categories.

• Category Representation: Participate in Market meetings, account reviews, trade shows, consumer research, and competitive shopping as required.

• Product Expertise: Serve as the Product Marketing subject-matter contact for assigned products throughout seasonal milestones and launch preparation.

• Operational Excellence: Maintain seasonal calendars, trackers, action logs, and category follow-up across assigned product scope.

• Cross-Functional Collaboration: Provide clear and timely communication across Product Marketing, Design, Product Development, Materials Development, Go-to-Market, Commercial, and Market partners.

• Product Data Accuracy: Ensure product decisions and changes are accurately reflected across systems, samples, and stakeholder communications.

• Process Improvement: Identify opportunities to simplify tools, improve handoffs, reduce rework, and strengthen execution quality across the product creation process.

• Category Accountability: Own assigned product briefs, line-plan inputs, product recommendations, milestone deliverables, and product information within the approved Accessories strategy.

REQUIRED QUALIFICATIONS

• University degree in Business, Marketing, Product Management, Merchandising, or a related field, or equivalent professional experience.

• 4+ years of relevant experience in Product Marketing, Merchandising, Product Creation, or a related function.

• Demonstrated experience managing assigned products through a seasonal creation or commercialization process.

• Experience working cross-functionally with Design and Product Development teams.

• Strong product marketing, merchandising, or product creation capabilities.

• Working knowledge of product briefs, line planning, range architecture, pricing, margin, and product lifecycle management.

• Strong organizational and project management skills with a high level of attention to product-data accuracy.

• Ability to work hands-on across Design, Product Development, Materials Development, Sourcing, and Commercial teams.

• Analytical capability with the ability to interpret consumer, competitive, and commercial information and translate insights into product recommendations.

• Strong written, verbal, and presentation communication skills.

• Ability to manage multiple seasonal workstreams, deadlines, and product details simultaneously.

• Microsoft 365 proficiency, particularly PowerPoint and Excel.

• Ability to travel based on business needs.

• Fluent English, written and spoken.

PREFERRED EXPERIENCE

• Experience in golf, sporting goods, bags, gloves, accessories, or related soft goods.

• Knowledge of golf bags, gloves, accessories, materials, construction, and manufacturing processes.

• Experience partnering with Materials Development, Sourcing, Quality, Supply Chain, or manufacturing teams.

• Experience supporting seasonal range architecture, assortment planning, pricing, margin, and product lifecycle decisions.

• Experience gathering and translating consumer, athlete, account, or Market feedback into product recommendations.

• Passion for golf, sport, and consumer products.

WORK ENVIRONMENT

This position follows the adidas hybrid work model and is based in Carlsbad, California. Employees are expected to work in the office Monday through Thursday, with flexibility to work remotely on Fridays. In-office attendance may be required on Fridays when the work requires a high degree of collaboration or an in-person presentation.

The role operates in a fast-paced, collaborative global product creation environment with regular engagement across functions, Markets, suppliers, manufacturers, and external partners. Travel may be required based on business needs, including Market meetings, account reviews, trade shows, product creation activities, and other seasonal priorities. The working language for this position is English.

REPORTING STRUCTURE

This role reports to the Senior Manager Product Marketing - Accessories and works as part of the adidas Golf Accessories Product Marketing team. The Manager owns assigned product responsibilities while contributing to priorities across the broader Accessories range as business needs require.

The position has significant cross-functional exposure across Accessories Design, Product Development, Materials Development, Go-to-Market, Marketing, Sports Marketing, Commercial, Finance, Planning, Sales, Market Product teams, Product Operations, Sourcing, Quality, Supply Chain, suppliers, manufacturers, testing and innovation partners, athletes, ambassadors, and key accounts.

COMPENSATION & BENEFITS

The anticipated base salary range for this position is $98,350 - $119,500.

Actual salary will be based on various factors, including a candidate's experience, qualifications, skills, competencies, and proficiency for the role.

Employees are eligible to earn an annual bonus based on both company and personal performance.

Eligible full-time employees may participate in the following adidas benefits, subject to applicable plan terms, eligibility requirements, policies, and formal plan documents:

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.

• Adoption, surrogate, and fertility support programs.

• Short and long term disability coverage.

• Basic life and AD and D insurance with supplemental employee paid options.

• 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.

• Education assistance for eligible full time employees.

• Paid parental and other eligible leave programs.

• Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.

• Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.

• Employee product discounts and access to wellness and Employee Assistance programs.

EQUAL EMPLOYMENT OPPORTUNITY

At adidas, we foster a workplace culture built on respect, collaboration, and opportunity where employees can grow, contribute, and perform at their best.

We value diverse perspectives, experiences, and backgrounds because they strengthen our teams, drive innovation, and help us better serve athletes, consumers, and communities around the world.

adidas is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.