Director, Paid Search

Company Description

About Team One:

Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We're a team of 400+ creators, doers, and difference-makers across six North American offices-Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture (that has landed us awards like Fast Company's Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

Overview

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections.


O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.


R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution.


E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.


GENERAL SUMMARY

The Director, Paid Search will serve as the strategic leader for our Paid Search discipline, overseeing a team of managers and specialists, and setting the vision for best-in-class search strategy, execution, and performance. This role is responsible for building client relationships at the senior level, partnering with cross-functional leads, and ensuring that all Paid Search efforts integrate seamlessly within broader media and marketing initiatives.

The ideal candidate will have deep expertise in Paid Search platforms, advanced knowledge of emerging trends, and proven experience leading teams and delivering measurable business results for enterprise-level clients.


RESPONSIBILITIES

Strategic Leadership

• Own the overall Paid Search strategy, ensuring alignment with client business objectives and KPIs.
• Develop innovative, data-driven search roadmaps that integrate advanced targeting, automation, audience strategies, and creative testing.
• Partner with cross-channel leads (social, programmatic, analytics, creative) to deliver cohesive, integrated campaigns.

Client & Stakeholder Management

• Serve as the senior client contact for all Paid Search matters, leading strategy presentations, quarterly business reviews, and performance discussions.
• Translate complex Paid Search performance data into clear, actionable insights for executive stakeholders.
• Build trust with clients by proactively identifying opportunities, solving challenges, and anticipating future needs.

Team Leadership & Development

• Manage, mentor, and grow a team of Media Managers and Specialists, fostering career development and high performance.
• Establish best practices, process efficiencies, and quality control standards across all Paid Search work.
• Promote a culture of collaboration, innovation, and continuous learning within the team.

Performance Oversight

• Oversee budget allocations, pacing, and optimization strategies to ensure campaign success.
• Review and approve all major campaign deliverables, including strategies, reporting, and optimization plans.
• Partner with analytics to evaluate performance and generate insights that guide future strategy.

Industry & Vendor Relations

• Maintain strong relationships with platform representatives (Google, Bing, etc.) to secure access to betas, first-to-market opportunities, and competitive insights.
• Keep ahead of industry trends, algorithm updates, and new technologies, and translate them into actionable strategies for clients.

EXPERIENCE & EDUCATION

• Experience: Minimum 4-6 years of Paid Search experience, preferably in an agency environment, with at least 1 year in a leadership/management role overseeing enterprise-level accounts.
• Education: Bachelor's degree; advanced degree or certifications preferred (Google Ads, SA360) preferred.
• Industry: Automotive or retail media experience is highly desirable.

SKILLS & ABILITIES

• Exceptional strategic thinking and ability to translate business goals into measurable Paid Search initiatives.
• Strong leadership skills with the ability to inspire, mentor, and grow high-performing teams.
• Deep expertise in Google Ads, Bing Ads, Search Ads 360, and related tools.
• High proficiency in budget management and forecasting.
• Strong presentation and storytelling skills for executive audiences.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510.00 - $179,850.00/annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/30/2025.

Compensation Range: USD $119,510.00 - USD $179,850.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/3/2025.