Growth Marketing Specialist

Job Description

Job Description

Growth Marketing Specialist

Company: Knowledge Road Education
Department : Marketing & Growth
Employment Type : Full-time
Compensation : $20–30/hr + performance bonuses

About Knowledge Road Education
Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that more students gain access to the services they need.

Position Overview
We're looking for a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms. This role requires hands-on experience with digital advertising, strong analytical skills, and a track record of improving campaign ROI through testing and optimization.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit

• Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach

• Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud

• Conduct A/B tests on ad creative, landing pages, and email campaigns

• Monitor campaign performance using Google Analytics and platform-specific dashboards

• Manage advertising budgets and maintain target cost-per-acquisition goals

• Create performance reports with actionable insights and recommendations

Required Qualifications

• 2+ years of hands-on experience with paid digital advertising

• Proven track record of managing ad budgets of $10K+ per month

• Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud

• Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)

• Strong analytical skills with ability to interpret campaign data

• Experience with A/B testing and conversion rate optimization

• Understanding of customer acquisition costs and lifetime value metrics

Preferred Qualifications

• Google Ads and Facebook Blueprint certifications

• Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)

• Knowledge of marketing automation and lead nurturing

• Background in education, healthcare, or service-driven marketing

• Familiarity with attribution modeling and multi-touch attribution

• Experience with programmatic advertising

• Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist) a plus

Success Metrics

• Achieve positive ROI on 2+ paid advertising channels within 90 days

• Improve overall conversion rates by 20% within 6 months

• Maintain cost-per-acquisition below target thresholds

Compensation & Benefits

• Base salary: $20–30/hr based on experience

• Performance bonuses tied to campaign ROI and conversion improvements

• Daily catered lunch

• Company laptop and phone

• Generous PTO policy

• Professional development budget

• Health benefits package

How to Apply
Submit your resume along with case studies showing specific campaigns you've managed, including budget size, performance metrics, and ROI improvements you achieved.

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Knowledge Road Education is an equal opportunity employer committed to diversity in education.